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http://www.accolade-wines.com/ Drawing on a proud heritage with one of the first wineries established in Australia , Accolade Wines has evolved into a global wine company with some of the world’s best-known brands sold in over 80 countries, including Australia, the UK, Mainland Europe, the US, Canada, Japan and China. The business is the number one wine company by volume in the UK and Australia, with a portfolio of brands ranging from the historic Hardys, the number one Australian wine brand in the UK and significant wine brand in Mainland Europe, through to Kumala, the number one South African wine brand in the UK. The UK portfolio also includes Echo Falls, the third largest wine brand in the UK, Stowells, the number one wine brand in the on-premise trade, Banrock Station (Australia), the UK’s number one environmentally-friendly wine brand and South African Fish Hoek and Flagstone. The portfolio also includes various other premium branded wines and a Wine Fusion portfolio in

Food product choice is overwhelming as well as TV commercials and print advertisements that want to sell their food products to us. Who to believe? How to choose? Do you trust what is shown to you? Obviously, it’s up to each of us to decide what we eat but if we’re constantly bombarded with images of food every time we pick up a magazine then we’re going to be swayed in what we choose.. http://www.dirjournal.com/shopping-journal/food-advertisements-what-makes-us-buy-it/

http://www.indianwineacademy.com/india_in_numbers.asp   Sources - FICCI & Austrade  A Realistic Figure for the Consuming Class In India , over 30 million people (2.8% of the entire population) have an ability to spend over US$30,000 a year (in PPP terms) on conspicuous consumption. Consumer demand is driving retail growth, but it is in turn being driven by the following factors: Boom Time for 40 Million Households A growth rate averaging 8% has meant greater disposable incomes for the Indian middle class, which comprises 22% of the population. This figure is expected to increase to 32% by 2010. Disposable incomes are expected to rise at an average of 8.5% a year till 2015. About 40 million households earn the equivalent of US$4,000-10,000 per household and comprise salaried employees and self-employed professionals. This segment is expected to grow to 65 million households by 2010. It is the key driver behind the explosive retail sector growth. Discretionary Inco

http://www.youtube.com/watch?NR=1&feature=endscreen&v=VdcE0AKi_JU One of the finest Indian ads on Camlin markers ,tapping the Indian psyche

The first part of the pepsi ad with fardeen khan, saif ali khan, Preity Zinta & Kareena Kapoor. http://www.youtube.com/watch?v=cDqDZleHjm8 a relatively old ad , but pretty good in the creative aspects 

Not even many in the senior tiers of PepsiCo Inc. know of a quiet coup the Indian unit of the foods and beverages giant scored in December. At a meeting of the company's top executives at Purchase, New York, before they headed out for Christmas holidays, Indra Nooyi, Chairman and CEO, PepsiCo, placed a bright-coloured pack of tangy baked crackers on the table. The brand, Aliva, had been developed nearly 12,000 km away at Gurgaon and was crackling in the Indian snacks marketplace, since a summer launch, selling at Rs 12 a pack. "Why can't we do an Aliva, at a similar price, in our other top markets," Nooyi, 54, asked her key lieutenants of the latest product in PepsiCo's fast-growing global foods portfolio. India was the lead market in the company's sprawl for a product of the Aliva kind and the first from a new baked-snack business unit formed early in 2009. http://businesstoday.intoday.in/story/how-india-is-changing-pepsico/1/5073.html  

The Indian arm of PepsiCo has become the first of its global units to put more water back into the environment than it consumes, the company said. The beverage giant has achieved 'positive water balance' by recharging 6 billion litres and using 5.17 billion litres http://articles.economictimes.indiatimes.com/2010-05-27/news/27618532_1_face-water-scarcity-water-usage-bottling