Marketing Strategy - Overall Nestle's marketing strategy is a combination of various elements, including product innovation, diversification, and partnerships. Here are some key aspects of Nestle's marketing strategy: Product Innovation: Nestle invests heavily in research and development to create new products that meet evolving consumer needs. The company is constantly introducing new products and flavors to its existing product lines while also exploring new categories. Diversification: Nestle has a diversified product portfolio that spans a wide range of categories, from food and beverages to healthcare and nutrition. This strategy helps the company reduce risk and capitalize on opportunities in different markets. Branding: Nestle has a strong brand portfolio that includes well-known brands like Nescafe, KitKat, and Gerber. The company invests in advertising campaigns that focus on the quality and health benefits of its products. Partnerships: Nestle has formed strategic pa...
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