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During a difficult phase which an organisation passes through it is often important to execute some smart tradeoff by flouting routine practices of the industry . A consumer product company often focuses on marketshare , brand building and volume . If the juggernaut hits an iceberg its often better to sacrifice on basic principles and bring the sense of breakeven point into play . At what volume by cutting expenses can you survive and deliver profits . Can you intelligently invest the profits , grow it through the stockmarket and plough it back into growth suitably at a later date . Have seen a company in Central India survive by using this ploy . I have seen a plantation company sinking as it refused to question the routine practise and instead chased crop and adding fertlisers , agrochemicals and other inputs . Mother Nature never really delivered the desired crop and the company almost sank into non-existence .While good practices good turn around the plantation , a focus on cost

More than intelligence I would say that emotional intelligence makes far greater impact in the running of an organisation .Its the ability to deftly deal with your colleagues , bosses and subordinates and creating a win-win situation that rejuvenates the spirit of an organisation and helps to cross impossible barriers. My friend in a Chennai based company had once observed during the implementation of an ERP Process where the coordinator was a sound technocrat and lacked patience . He was more involved in exposing the stupidity and indiscipline of the operating functions and less in aiding the process and making it doable . The net results were obvious . Having joined a few months after the start of the ERP Process he first expended his energy in exposing the faulty design by the operating functions who briefed the designers and subsequently the designers themselves because of lack of suave programming skills . It was finally discovered that the cost of retaining this individual for

https://soniajaspal.wordpress.com/2012/03/10/leadership-lessons-from-cricketer-rahul-dravid/ Rahul Dravid bid farewell this Friday to test cricket – his passion and his profession. In his retirement speech he eloquently described his 15 years career manifesto: “My approach to cricket has been reasonably simple: it was about giving everything to the team, it was about playing with dignity and it was about upholding the spirit of the game. I hope I have done some of that. I have failed at times, but I have never stopped trying. It is why I leave with sadness but also with pride.” In one of the interviews, Dravid mentioned he read autobiographies of great men to learn the lessons of life. Now with his 15+ years career he inspires many to follow in his footpaths. Business managers, especially Chief Risk Officers (CROs) takeaways from his life can be clubbed in three main attributes of his personality. 1. The Gentleman Rahul Dravid is equally known for his batting and his gentl

https://scripbox.com/blog/4-lessons-rahul-dravid-can-teach-you-about-investing/?utm_source=outbrain&utm_medium=contentmarketing&utm_campaign=outbrain_content_distribution_all_feed In early October of 2013, one of India’s go-to cricketer and last classic test match batsman – Rahul Dravid, played his last match in international cricket. As a classic test batsman with phenomenal technique, Dravid is one of the few batsmen who have been able to score over 10,000 runs. The aspect that drove Dravid’s performance and style was technical excellence coupled with his mental toughness and emotional restraint especially during troubled times. There are many similarities between Dravid’s approach to cricket, and the approach taken by smart investors who build long term wealth.   #1: It pays to remain patient During the 4th ODI of West Indies tour of India in the year 2002, Rahul Dravid chased down a high target of 325 set by West Indies by scoring an unbeaten century. A composed k

With the increasing curiosity for the pasta magic , here's a presentation from my end which found great excitement amongst michelin star chefs and hotel management students & of course the pasta freaks :)  .... http://www.slideshare.net/subby123/pastan-present

Guerrilla marketing was initially used by small and medium-sized businesses, but it is increasingly being adopted by  big business . The concept of guerrilla marketing rises from an unconventional system of  promotion  that relies on patience, energy, and imagination rather than a big  advertising   budget . Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially  interactive , with  consumers  targeted in unexpected places.  The objective of guerrilla marketing is to create a unique, engaging, and thought-provoking concept to generate  buzz .It involves high imagination and energy to execute a guerrilla marketing campaign Guerrilla marketing  originally was a concept aimed towards small businesses with a small budget, but this didn’t stop big businesses from adopting the same ideology. Larger companies have been using unconventional marketing to compliment their advertising campaigns. Some marketers argue that when big businesses utilize  guerril