Every Single Minute

For loving sports and fashion people, Adidas and Nike should be familiar. These two brands Adidas and Nike compete head-to-head in the sports apparel field. In 2003, Nike acquired Converse. Later Adidas merged with Reebok. Even with this posturing, Nike leads the market with a 47% market share. Reebok follows with 16% and Adidas with 26%. Even though Nike has the marketing clout, the Adidas-Reebok merger poses unique challenges. The merger has significantly improved Adidas’s market share in the U.S. http://media.angelfire.lycos.com/3200437/1710180.pdf