The chewing gum segment, the fastest growing segment of confectionery industry is growing at a CAGR of approximately 7% for past few years due to mouthful of benefits. It is said to relieve stress, helps in weight management, increases alertness and focus. All these factors result in the increasing demand of chewing gum in people of every age group. With increasing health concern, consumers are shifting toward low calorie products which in turn will drive the growth of artificial and natural sweetener market which will increase the demand of sugar free gum and in turn the complete chewing gum industry will grow. The confectionery manufacturers are trying to tap this opportunity by providing the consumers sugar free gum in many different flavors and colors. Innovation in chewing gum is another important driver of this industry. Different flavors, flexibility and variety in gum attract the consumers and the current trends suggest consumers prefer gum with natural colors and avoid u
