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The chewing gum segment, the fastest growing segment of confectionery industry is growing at a CAGR of approximately 7% for past few years due to mouthful of benefits. It is said to relieve stress, helps in weight management, increases alertness and focus. All these factors result in the increasing demand of chewing gum in people of every age group. With increasing health concern, consumers are shifting toward low calorie products which in turn will drive the growth of artificial and natural sweetener market which will increase the demand of sugar free gum and in turn the complete chewing gum industry will grow. The confectionery manufacturers are trying to tap this opportunity by providing the consumers sugar free gum in many different flavors and colors. Innovation in chewing gum is another important driver of this industry. Different flavors, flexibility and variety in gum attract the consumers and the current trends suggest consumers prefer gum with natural colors and avoid u

http://69.17.111.188/site/c4/w116/downloads/India.pdf India: country background Diverse is the one word that describes India best. With an area approximately one-third the size of the USA, it is home to over one billion people of considerable economic, ethnic, linguistic, cultural, and religious diversity. After years of socialist-oriented economy and commercial relations oriented primarily to the Soviet block, in the mid-1980s India initiated economic reforms which started opening up its consumer markets to the western world. Overall, the country has managed to maintain economic growth even during the Asian crisis in 1998. Despite the reforms and economic growth, India continued to heavily restrict imports through the 1990s. However, in compliance with WTO commitments, in 2001 it removed all quantitative restrictions, which led to rapid increase of imports to the country. Nevertheless, the government continues to discourage imports through both tariff and non-ta