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  With focus on fast-growing rural market, FMCG major Nestle has plans to reach around 1.2 lakh villages with each having population of over 5,000 over the next two-three years, supported by distribution expansion and some portfolio tweaking, its Chairman & Managing Director Suresh Narayanan said on Friday. To support the move, Nestle is also planning a communication thrust for messaging and advertising, which will be more rural centric, according to news agency PTI. Besides, Nestle — which is expecting a rebound in urban markets — is also evaluating Direct-to-Consumer (D2C) channels to reach its customers at their doorsteps. “The target is to reach 1,20,000 villages. That is all villages, with more than a 5,000 population is really the kind of reach that you would like to establish in the next two to three years,” Narayanan said while addressing a virtual media roundtable.This will be done, not only through distribution expansion but relevant part...

Nestle Europe and Nestle USA have different strategies due to the different markets, consumer preferences, and regulatory environments they operate in. Here are some key differences between the two strategies: Product Portfolio: Nestle Europe has a broader product portfolio that includes more premium and luxury products compared to Nestle USA, which focuses more on mainstream and value-oriented products. This is partly due to differences in consumer preferences, as European consumers tend to place a higher value on quality and premium products. Market Segmentation: Nestle Europe has a more fragmented market with diverse consumer preferences, which requires a more localized approach to marketing and product development. Nestle USA has a more homogeneous market and can focus on more standardized products and marketing strategies. Distribution: Nestle Europe relies more on traditional retail channels, such as supermarkets and convenience stores, while Nestle USA has a greater focus on e-c...