Multilayer B2B Channels in FMCG Industry Identifying Channels -Factory -Office -Hotels -Restaurants -Caterers -Office -Railways -Colleges -Airlines Assessing Demand -Number of heads -Consumption per head In case of service industry like hospitals it will be a combination of staff , patients , visitors Identify Purchase Procedure -Tendering -Enlistment Identifying Decision Making Person Questions to be asked to DMU -Methodology of purchase -Whether FMCG product of interest is purchased there -Quantity and Quality of product consumed -Rate at which pursued -Delivery method , frequency and profile of supplier partner -Whether open to new supplier Setting up the Supply Chain -Direct Purchase -Through Distributor -Through B2B Ecommerce Feedback -Quality -Timely delivery -Rates Repeat Orders B2B e - Commerce is short for business -to- busines...
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