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How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?

By most accounts, India is among the world's fastest-growing markets for mobile phones. The country has some 170 million subscribers and adds 6 million to 7 million more each month. (China, in contrast, adds 5 million subscribers, and the U.S. 2 million subscribers a month.) Recognizing this potential, several global telecom giants jumped into the fray when the Indian government first opened up the country's telecom market to private enterprise in 1994. Among them, one company -- Finland-based Nokia -- forged ahead of rivals and today commands a 58% market share for mobile phones (also called "handsets"). In specific segments, such as GSM telephony, Nokia's market share in India is as high as 70%. (GSM, which stands for Global System for Mobile, is the world's most popular standard for mobile communications.) How did Nokia take the lead in the Indian mobile phone market, ahead of companies such as Ericsson, Motorola, LG and Samsung? According to compan...

China Business Development

Business Development International - China Advisors - Mr Robin Nunley We deal with many executives who are responsible for China business and they mention these critical problems when developing their business in China: • The influence of government in industry and commerce • Rapid changes in the economy; difficulty in obtaining an overview of what is actually happening; • The differences in business culture between “East” and “West”; • Everything takes too long; • The problems of negotiating with the Chinese and determining what they really want; • The blatant use of manipulation and tactics in negotiation; • Intellectual property risks; Our approach as consultants is to: • Utilise our experience of international business, sales and marketing, market analysis, human resource development, business planning and strategy formulation to provide our clients with a multi-disciplinary capability; • We improve the cost effectiveness of client assignments by: • Clear...