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Showing posts with the label digital marketing ; google ; facebook ; advertising ; television ; budget ; social media

Successful Digital Market Campaigns

There have been many successful digital campaigns over the years, but here are some examples of campaigns that have received widespread recognition and achieved notable results: Old Spice's "The Man Your Man Could Smell Like" campaign: This campaign featured humorous, over-the-top commercials that went viral on social media, generating millions of views and helping to boost Old Spice's sales by double digits. Coca-Cola's "Share a Coke" campaign: This campaign replaced the Coca-Cola logo on its bottles and cans with popular first names, encouraging customers to buy personalized bottles for themselves and their friends. The campaign generated millions of social media mentions and helped to boost Coca-Cola's sales by 2.5%. ALS Association's "Ice Bucket Challenge" campaign: This campaign encouraged people to dump buckets of ice water on their heads to raise awareness and funds for ALS research. The campaign went viral on social media, with

Digital Marketing size in India

  Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021 | Business Insider India dentsu in its Digital Report 2021 revealed that  digital media  will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to reach Rs. 23,673 crore by 2022. The overall Indian  advertising  industry is expected to make a come-back and grow by 10.8% to reach Rs 62,577 crore by the end of the year 2021. Furthermore, it is expected to grow with a CAGR of 11.59% to reach Rs. 70,343 crore by 2022. TV, Digital and  Print  saw the most spends. dentsu in its Digital Report 2021 revealed that the Indian advertising industry is expected to make a come-back and grow by 10.8% to reach Rs 62,577 crore by the end of the year 2021. Furthermore, it is expected to grow with a CAGR of 11.59% to reach Rs. 70,343 crore by 2022. The digital advertising industry witnessed growth in market size from Rs 13,683 crore by 2019 to Rs 15,7