First, brands need to show up where decisions are shaped. GEO is becoming the new SEO. As Danielle mentioned, if only about 1 percent of LLM citations come directly from brand websites, companies must engage more actively in reviews, communities, and other trusted sources. Managing a brand’s relationship with LLMs is becoming a critical new capability. Second, wellness positioning must be specific. Generic claims like “healthy” or “healthier” are no longer sufficient. Brand propositions need to be credible, measurable, and outcome based. Consumers increasingly measure calories, glucose, allergies, longevity, and many other metrics. Brands need to match that level of specificity. Third, consumers want memorable, meaningful experiences that are worth paying for. If given discretionary income, they are more likely to spend it on travel or shared moments. Brands need to think about how they can create experiences that deliver that level of value. Finally, affordability still matters,...
Yes. For CSBS (Computer Science and Business Systems) at Techno Main Salt Lake , I would position it differently from conventional CSE. The strongest proposition is “technology + business” —students learn computing while developing an understanding of how technology is used to solve business problems. 10 Reasons to Study CSBS at Techno Main Salt Lake 1. Learn both Technology AND Business CSBS combines computer science fundamentals with business-oriented subjects , making it attractive for students who don't want a purely coding-focused degree. The curriculum includes areas such as financial management, HR, marketing, business communication and IT project management alongside computing. ( Scribd ) 2. A programme powered by TCS TMSL specifically identifies its CSBS programme as “Powered by TCS.” This gives the programme a distinctive industry-oriented identity. ( ticollege.ac.in ) 3. Build strong Computer Science fundamentals CSBS is still a technology degree—not an MBA. Students s...