The Indian energy drink market is witnessing fast growth, which has led to fiery competition. Yet, the market is dominated by a few international brands. Some of the major players in the market are Red Bull GMBH, Goldwin Healthcare, Power Horse Energy Drinks GMBH, Monster Beverage Corporation, and Nutralite Health Care. Quality is not to be compromised, so companies are pricing the products low but promising quality to gain a significant market share. Red Bull is the giant dominating this market and continues its run as the leader. With energy drinks on the corner, athletes and fitness-freak consumers look forward to different flavors in the category. With over 86 years of rich heritage, Glucon-D has built strong brand equity as an ‘instant energy' drink with a refreshing and rejuvenating taste. It is the No. 1 Glucose powder brand owned by Zydus Wellness Limited - a leading FMCG company known for its Health & Wellness portfolio in Foods & Personal care categories
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