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  Motivating distributors to retail to more shops can be done in a variety of ways. Here are some ideas: Offer incentives: Distributors may be more motivated to retail to more shops if they are offered incentives. Consider offering bonuses or commission for each new shop they retail to, or rewarding them with prizes for reaching specific sales targets. Provide training: Some distributors may lack the knowledge or skills needed to effectively retail to more shops. Consider offering training sessions on effective retailing strategies, such as how to pitch products to shop owners, how to negotiate pricing and payment terms, and how to manage inventory. Offer marketing support: Distributors may be more successful at retailing to more shops if they have marketing support. Consider providing them with marketing materials like flyers, posters, or social media graphics that promote the products they are selling. You can also consider running advertising campaigns to promote the products to a w