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Showing posts from September, 2022

20 Steps for FMCG

https://www.enchange.com/services/20-steps-to-route-to-market-excellence/ Assessment To start with, you should review and understand (not guess) every element of your current RtM set up.  This should include reviewing your ‘current’ 20 steps across your RtM. This should include the performance of current and available distributors, field force, back office, sales management, operations, CRM, to name a few. We also recommend reviewing RtM operations of competitors and best in class non-competing companies. STEP 1   Review Current RtM Performance – Strategy, the Existing 20 Steps that are present, SWOT Analysis from Our Standpoint, Work Practices, Metrics, Portfolio Analysis (Pricing & SKU Segmentation) & effect on RtM, advanced RtM Data Analytics, etc. Read more on our supply chain and RtM analytics solution here . STEP 2   Consumer & Market Mapping  – Consumer Behaviour & Trends, Specify Geographic Realities, Trade Landscape, Point of Sale (Direct/Indirec

FMCG Distributor - a model for selection

 https://www.linkedin.com/pulse/8-critical-areas-you-must-focus-when-selecting-fmcg-ross-mari%C3%A9/ What is a Model Distributor? The Second module in the programme is  Model Distributor . A Model Distributor is the definitive picture of what an ideal distribution partner could look like for your organisation, in your industry, and your target market. The desired outcome of this module is a clear understanding and definition of what Industry and geo-specific Best in Class distribution looks like. To define your Model Distributor, you must: understand the general principles of what excellence in distribution looks like , understand what  excellence in distribution looks like in your geography , and you must take account of  your specific industry requirements and sensitivities . Your Model Distributor must take account of these three key areas. Why is a Model Distributor needed?

Words of Wisdom from Madhukar Mishra

https://papermart.in/words-of-wisdom-from-madhukar-mishra/   “You cannot afford to miscalculate at the time of taking risk!” The man with substance has proved his mettle in the industry. The man had traveled so far and holds the milestones of diversified knowledge and skills. His persona reflects his positive attitude and logical thinking. In conversation with team Paper Mart, Mr. Madhukar Mishra speaks on various subjects. Experience in Diversity Graduation in finance and a management degree from Mumbai. Started his career with Parimal group having diversified business. Began with their pharma division then moved to the chemical business. Then moved over to engineering with Shree Ram Group in Delhi wherein had the opportunity to work with Lala Jagat Ram, which was a great learning experience. Then had a challenging experience in a completely export oriented food & grain business. Then moved to Duncan Goenka group in the corporate strategic growth unit and finally, mo

List of Private Equity Companies/ Funds in India

 https://www.thewallstreetschool.com/blog/list-of-private-equity-companies-funds-india/ Private Equity is an essential part in understanding the concepts of Finance. There are two types of sources available for any company to raise money; one if equity and the other is debt. Wherein, Equity is further divided into two (2) parts; Public Equity and Private Equity. When a company issues shares through IPO or through any public market, then the equity raised is termed as a Public Equity. However, when it is raised through Private sources or through institutions in a private company, then it is called Private Equity. There are various Private Equity Funds that are available across the globe and constantly look for opportunities in private space for funding. Typically Private Equity Investors earn more returns through investing in private companies as they invest in growth companies and not the already matured ones. Their investment tenure varies as per the fund strategy a

How to Conduct an Effective Cultural Fit Assessment

 https://www.aihr.com/blog/cultural-fit-assessment/   Shani Jay Over 80% of recruiters believe that culture has become a prominent factor in the selection process. Yet, many organizations still struggle with conducting an effective cultural fit assessment. How can you make sure that your cultural fit assessment adequately evaluates your candidates’ culture fit? Contents What is a cultural fit assessment? Why use a cultural fit assessment? Difficulties assessing cultural fit Tips for conducting an effective cultural fit assessment What is a cultural fit assessment? Cultural fit assessment is a combination of methods designed to determine a candidate’s cultural fit during the recruitment and selection process by collecting and analyzing a series of data. This can include pre-employment assessments, personality questionnaires, or cultural-specific interview questions. A cultural fit assessment is a valuable tool to measure and evaluate cultural fit in an objective way. Coll

Negotiate With Confidence

  You will face many negotiations in your life, whether for a pay raise  or the terms of a car purchase. What determines whether a negoti ation is successful? Skill enters in. So does relative bargaining position. But ultimately, when negotiations are prolonged, your willing ness to continue is based on your level of self-confidence.  No mat ter what your other advantages might be, you will end negotiations  faster if you lack confidence, which means you’ll settle for a less advantageous resolution. Robert Gottlieb has spent a life working with writers, ulti mately becoming editor of the New Yorker after a lifetime in  publishing. His criticism is sought by renowned writers such as  Joseph Heller and Toni Morrison. He has negotiated everything about a piece of writing from  the payment to the punctuation. He even told Joseph Heller  that Catch-18 wasn’t as good a title as Gottlieb’s suggestion,  Catch-22. His theory of negotiating is simple: “If you’re saying, ‘Well, I  don’t know. May

Speak Slowly

  We have a lot to say and only a short time in which to say it. The natural tendency is to try to pack in as much as we can. But communication is not about the number of things we say, it’s about the number of things that are understood. Good speakers master a practice that is simple but powerful: they speak more slowly than others. Newsman David Brinkley’s distinctive delivery is known to generations. He was a pioneer in network news, anchoring the original NBC news report before hosting the Sunday morning news analysis program This Week. He credits a teacher’s simple advice for a great deal of his success. “He said to me, ‘The faster you speak, the less people will understand you. Take that to heart.’ And I did.”

What would I miss the most if I leave India

1. The weather .  I will never ever experience all seasons anywhere else .  Every season in India has its beauty ... summer , winter , autumn , spring .  The beautiful rains and greenery , the chilly and pleasant winter , the beauty of autumn and the hot and humid summer .  2. The quality of people The warmth , friendliness and hospitality of every Indian in every part of the country is outstanding .  The guest is considered a God in Sanskrit literature . I have had met cold , creepy characters in England who refuse to tell you the way and help you . On the other hand people in Germany flock to help you even if they miss out on your language .  3.Professionalism  As the fastest growing economy in the world , there is always a hunger and desire to achieve more . New startups are coming up everyday and there is a scope to get involved in multiple ways .  4.Equal Rights  I am allowed to have equal rights on all issues . In jobs and promotions I am given preference and allowed a

The Pros and Cons of Becoming Immortal

Life  is a marathon race to be run, not a 100m dash .  We need to perform everyday and give our fullest to life .  However to be immortal we need to love life . It is not enough to enjoy the material benefits and run after woman and gold . Having a mad love for the Almighty will make every moment of our life memorable . An immortal life will always give us enough opportunity to pray and chat with God. Sri Ramkrishna used to have the Balak (child) Bhava when loving and remembering God .  Another beauty of life is reading and learning new things every day. One is delving into the past to learn about our history and economics .The other is monitoring forward looking events like scientific developments in various fields .  All these cannot be mastered in one day. It takes many years and ideally one should tend towards immortality .  On the other hand as you live longer the biggest worry is your health . Your organs and systems tend to give away . Your nerves become weak and eyesight gives

Top Active Venture Capital Firms In India

Top Active Venture Capital Firms In India for Early Stage Startups & Small Businesses   The startup ecosystem in India is flourishing and one of the prime aspects of it remains the Venture Capital Firms or VCs. Statistics have shown that even the most brilliant startup ideas with a great team, fail in the early years of their operation due to the lack of sufficient funds. Funding is extremely crucial; once the startups and small businesses have reached the growth stage, a significant amount of money is required to enable them to escalate further smoothly. Formerly, banks and other related sources were the only forms of funding available for small businesses and startups. Thanks to the evolvement of angel investors and top venture capital firms in India startups have access to more reliable forms of funding . https://digest.myhq.in/top-venture-capital-firms-in-india-startup-funding/