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Showing posts from August, 2020

The story behind Dabur's red hot rise to become a Rs 1,000-crore toothpaste brand

https://www.moneycontrol.com/news/business/the-story-behind-daburs-red-hot-rise-to-become-a-rs-1000-crore-toothpaste-brand-5766051.html   Your rival will bleed you to death’ - a global consultancy firm that Dabur hired had warned the company in 2001. Dabur was only trying to identify the future pillars of growth. The chyawanprash-maker and homegrown FMCG player, which had a sizeable presence in the toothpowder segment with its Lal Dant Manjan since 1930, was keen to enter into the toothpaste category. For Dabur, though, it was a Catch-22 situation: Powder was predicted to come to a grinding halt, and the probability of being squeezed out of the tube by the ‘Big Boy’ Colgate, on the other hand, was high. Mohit Malhotra, who was then part of the marketing team and closely working with the consultancy firm on the project, saw the threat. “It was real,” recalls Malhotra, who was made chief executive officer last year. “But so was the opportunity.” Two years later, Dabur bit the bullet. It

8 Things To Do Before 8 AM To Win The Day

  http://yourdost.com/blog/2017/07/what-to-do-everyday-in-the-morning.html?q=/blog/2017/07/what-to-do-everyday-in-the-morning.html& Most successful people do certain simple things which we usually consider unimportant. They are go-getters who start the day before their peers and competitors and have enough time for themselves too. Studies have shown that we are most productive in the morning. Biologist Christoph Randler surveyed 367 university students, asking what time of day they were most energetic and how willing and able they were to take action to change a situation to their advantage.   Most morning people stated that they felt in charge of making things happen while they woke up in the morning. Benjamin Franklin is popularly credited for the quote: Early to bed and early to rise, makes a man healthy, wealthy, and wise Successful people consciously develop  an effective morning routine which helps them systematise and improve their lifestyle. They get ready to feel energised

Q&A ABOUT P&G VENTURES

  https://pathtopurchaseiq.com/qa-about-pg-ventures Betsy Bluestone, commercial discovery leader, and Lauren Thaman, vice president of communication, explain more about at P&G Ventures.   Betsy Bluestone How does P&G Ventures work to advance innovation for Procter & Gamble? Bluestone:  Every P&G employee is responsible for innovation in whatever work they do, and every one of our business units has a process and a team that is dedicated to upstream innovation. P&G Ventures exists to create new businesses in new categories for the company. For example, we wouldn’t work in beauty and skin care – we obviously have Olay, SK-II, First Aid Beauty – but we would work in medicated skin care, and we [introduced] a brand in medicated skin care a couple years ago to help treat eczema and psoriasis. Thaman:  We see a tremendous amount of innovation in the marketplace and pass leads on technologies back and forth [with the company]. They are focused on innovation in, say, fabric

A New Way to Build Brands

  https://pathtopurchaseiq.com/new-way-build-brands By Michael Applebaum - 03/01/2020 Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing. CPG COMPANY INCUBATORS / ACCELERATORS / VENTURE CAPITAL ARMS Campbell Soup Co.:  Acre Venture Partners Coca-Cola Co.:  Venture and Emerging Brands (VEB) General Mills:  301 INC Johnson & Johnson:  JLABS Kraft-Heinz:  Springboard incubator Mars Inc.:  Seeds of Change PespiCo:  Nutrition Greenhouse Procter & Gamble:  P&G Ventures Tyson Foods:  Tyson Ventures Unilever:   Unilever Ventures and The Unilever Foundry Lab, accelerator, incubator, springboard, greenhouse, venture capital arm … The names and exact roles or functions of these efforts may be different, but the underlying idea is essentially the same. In response to changing consumer and shopper behavior, many consumer product manufacturers have launched initiatives through which they invest in, acquire