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Showing posts with the label Industrial Marketing

Multilayer B2B Channels in FMCG Industry

  Multilayer B2B Channels in FMCG Industry   Identifying Channels -Factory -Office -Hotels -Restaurants -Caterers -Office -Railways -Colleges -Airlines     Assessing Demand -Number of heads -Consumption per head   In case of service industry like hospitals it will be a combination of staff , patients , visitors Identify Purchase Procedure   -Tendering  -Enlistment  Identifying Decision Making Person Questions to be asked to DMU -Methodology of purchase  -Whether FMCG product of interest is purchased there -Quantity and Quality of product consumed  -Rate at which pursued  -Delivery method , frequency and profile of supplier partner  -Whether open to new supplier   Setting up the Supply Chain  -Direct Purchase  -Through Distributor  -Through B2B Ecommerce    Feedback -Quality  -Timely delivery  -Rates     Repeat Orders B2B e - Commerce is short for business -to- business e - Commerce , which is defined as the sales of goods or services between businesses via online channels. ... A good