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China Business Development

Business Development International - China Advisors - Mr Robin Nunley




We deal with many executives who are responsible for China business and they mention these critical problems when developing their business in China:

• The influence of government in industry and commerce

• Rapid changes in the economy; difficulty in obtaining an overview of what is actually happening;

• The differences in business culture between “East” and “West”;

• Everything takes too long;

• The problems of negotiating with the Chinese and determining what they really want;

• The blatant use of manipulation and tactics in negotiation;

• Intellectual property risks;


Our approach as consultants is to:

• Utilise our experience of international business, sales and marketing, market analysis, human resource development, business planning and strategy formulation to provide our clients with a multi-disciplinary capability;

• We improve the cost effectiveness of client assignments by:

• Clearly defining the opportunity or problem before moving out of the initial phase;

• We summarise the situation in a written description to sharpen focus;

• We use our long China experience to quickly identify solutions and develop a strategy with the client and move promptly to the implementation phase;

• We are “hands-on” operators, assisting our clients to achieve their objectives in China and transferring to them our knowledge and skills;

• We provide a clear outline of the work to be undertaken with a completion schedule and cost estimate.

• We provide detailed feedback both orally and in writing and meet completion dates


Key areas of China advisory services in China:

Our experience and achievements in China include these representative areas:

• Structuring and negotiating a joint venture to establish a pharmaceutical manufacturing company;

• Identifying potential purchasers and negotiating the sale of a client’s equity in a joint venture;

• Dissolving a joint venture on behalf of a client;

• Working with a Chinese company to research the European market for their products and introduce them to potential customers;

• Training: development and delivery of training course on “Doing Business Successfully with your Chinese Partners” for a major aircraft manufacturer;

Reasons for choosing Business Development International





Our clients include retailers, financial services companies, manufacturers of agrochemicals, pharmaceuticals, heating equipment, oil companies, etc., universities, professional organisations and export promotion agencies.

We have found that our clients choose us for one or more of these reasons:

• Expertise in China: we have nearly twenty years experience of advising clients on the development of their businesses in China;

• Expertise in key businesses: enables us to be useful to clients in specific business areas;

• Breadth and perspective: a broad perspective gained from many functional areas and countries and our knowledge of China enables us to develop creative solutions for our clients;

• Experience in planning and implementation: we offer cost-effective solutions and programmes that we assist to bring to a successful conclusion;

• Knowledge transfer: track record of the developing the China capabilities of client’s management and functional teams;

China advisory services

• Development of market entry strategies;

• Positioning & profiling;

• Government relations

• Market research;

• Industry surveys & competitive analysis;

• Acquisition & divestiture studies;

• Structuring & negotiating joint ventures;

• Establishing wholly foreign-owned enterprises

• Management development & training;

• Recruitment;

• Customer service;

Business Development International

Business House, Higher Wych, Malpas, Cheshire SY14 7JT, UK

Tel: +44 (0)1948 780515 Mobile: +44 (0) 771 967 0618

Email: robin.nunley@gmail.com

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