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Indian Confectionery Industry

http://69.17.111.188/site/c4/w116/downloads/India.pdf

India: country background

Diverse is the one word that describes India best. With an area approximately one-third the size

of the USA, it is home to over one billion people of considerable economic, ethnic, linguistic,

cultural, and religious diversity.


After years of socialist-oriented economy and commercial relations oriented primarily to the

Soviet block, in the mid-1980s India initiated economic reforms which started opening up its

consumer markets to the western world. Overall, the country has managed to maintain

economic growth even during the Asian crisis in 1998. Despite the reforms and economic

growth, India continued to heavily restrict imports through the 1990s. However, in compliance

with WTO commitments, in 2001 it removed all quantitative restrictions, which led to rapid

increase of imports to the country. Nevertheless, the government continues to discourage

imports through both tariff and non-tariff barriers.


Despite the economic growth, a very large proportion of India’s over 1 billion population

continues to live in extreme poverty. On the other hand, it has the fastest growing middle class

in the world and forecasts indicate rapid growth of the consuming class. There is serious

disparity between the urban and rural population in India. About 70% of the population lives in rural areas

where unemployment rates are higher and incomes are significantly lower. In

result, there is significant migration toward urban areas in search of work and better payment. The text box

highlights some socio-economic indicators of India and illustrates the seriousness of the economic and

social deprivation.


Typical for poorer nations, Indian consumers spend a significant proportion of their income on

food. However, consistent with the positive reports and forecasts for increasing incomes,

consumer expenditure on food is increasing

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