During a difficult phase which an organisation passes through it is often important to execute some smart tradeoff by flouting routine practices of the industry . A consumer product company often focuses on marketshare , brand building and volume . If the juggernaut hits an iceberg its often better to sacrifice on basic principles and bring the sense of breakeven point into play . At what volume by cutting expenses can you survive and deliver profits . Can you intelligently invest the profits , grow it through the stockmarket and plough it back into growth suitably at a later date . Have seen a company in Central India survive by using this ploy .
I have seen a plantation company sinking as it refused to question the routine practise and instead chased crop and adding fertlisers , agrochemicals and other inputs . Mother Nature never really delivered the desired crop and the company almost sank into non-existence .While good practices good turn around the plantation , a focus on cost cutting could have brought down the breakeven point and survival would have been easy. However ,the task of managers is to complicate matters and hence the impending disaster .
I have seen a plantation company sinking as it refused to question the routine practise and instead chased crop and adding fertlisers , agrochemicals and other inputs . Mother Nature never really delivered the desired crop and the company almost sank into non-existence .While good practices good turn around the plantation , a focus on cost cutting could have brought down the breakeven point and survival would have been easy. However ,the task of managers is to complicate matters and hence the impending disaster .
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