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The subject has been of much interest and definitely entails a lot of research. However I have arrived at some conclusions based on primary studies through my experience. Initially let us try to understand the environment under which the British firms operated which could help us arrive at a few answers . Supplier ’s Market : Spices, Tea and Jute were shortage commodities.The First and Second World War further led to spurt in demand. The British mercantile firms in India were never under pressure to create customers or brands.   Lack of pressure to create brands : Since the business was essentially driven by volume with decent profit margins there was no reason to create brands and up the profitability further. Cost Structure and Overheads :  The British organizations had abnormal profit margins and were willing to share the same with employees.The economy was mainly supply driven and ability to retain employees in remote locations was a key challenge.Hence there...

 http://evolution.skf.com/sumantra-ghoshal/ Management strategist Sumantra Ghoshal has earned countless accolades. The management consulting company Accenture names him one of the most influential business thinkers alive today. The Economist describes him as a “euro guru” of corporate strategy. But Ghoshal has a much simpler view of himself. “I’m a collector of companies,” he says. “Some people collect paintings or furniture. I collect company stories.” Ghoshal has achieved international prominence for his views on large corporations and their role in modern society. “The most important engines of economic and social progress are companies that create and distribute wealth and raise people’s living standards,” he says. “Management is a calling and a profession that sits at the heart of creating good for society and for individuals.” Ghoshal has forged his views from talking to people in the companies he is studying. “I go around the world looking at companies,...