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Two good articles I came across this weekend which will help FMCG Distribution professionals ...always nice to go back to the fundamentals  3 Tips for FMCG Distributors to Drive Sales FMCG stands for  fast-moving consumer goods,  which tend to have lower prices, slimmer margins and higher volumes than durable consumer goods. FMCGs, such as soft drinks, food and beverages, soap, household cleaners and personal care items cosmetics beauty care, are also found in a wider variety of outlets, including convenient stores and corner stores, where they can “fly off the shelves.”  Many brands have established distribution networks, sales channels, in both urban and rural areas to transfer products to retailers and eventually end consumers. However, competition for space on those shelves is fierce. In order for FMCG distributors to ensure that their products can successfully compete for shelf space and sales in 2018, they need to develop a well-defined and well-honed...

Sattva Guna being pure, is illuminating, and it frees one from all reactions of bad karma. Those situated in that mode become conditioned by a sense of happiness and knowledge. –   Bhagavad Gita  14.6 Mind and sense control, tolerance, discrimination, sticking to one’s prescribed duty, truthfulness, mercy, careful study of the past and future, satisfaction in any condition, generosity, renunciation of selfishness, faith in the guru, being embarrassed at improper action, charity, simplicity, humbleness and satisfaction within oneself are qualities of sattva guna. – Srimad Bhagavatam 11.25.2 In Bhagavad Gita, Sri Kṛishna classifies different kinds of food, activities, mindsets, etc., in terms of gunas — Sattva, Rajas and Tamas. He further elaborates on this subject in his instructions to Uddhava, which can be found in the Srimad Bhagavatam.If you understand how the gunas work, you will be empowered to make better choices in life. If you choose to consume sattvic food,...

We believe that quality of our lives is determined by the quality of our thoughts . Thoughts have three properties like a typical vector : A)  Quantity B)  Quality C)  Direction A)  The quantity of thoughts can be controlled by leading a disciplined life and being always engaged at all times. If we can plan out our day and choose activities which are more proactive than reactive we can improve the quality of thoughts.This would entail focused attention for a fixed period of time on either learning or problem solving. Even if practising discipline all through the day is difficult , we must make it a commitment to practice discipline for four to five hours in a day. For few hours in a day we must follow a set routine. This sort of discipline will give a proper framework to our lives and will not allow our mind to react and get involved in unplanned activities. Many years ago in the absence of domestic help or internet and television distractio...