https://www.enchange.com/services/20-steps-to-route-to-market-excellence/ Assessment To start with, you should review and understand (not guess) every element of your current RtM set up. This should include reviewing your ‘current’ 20 steps across your RtM. This should include the performance of current and available distributors, field force, back office, sales management, operations, CRM, to name a few. We also recommend reviewing RtM operations of competitors and best in class non-competing companies. STEP 1 Review Current RtM Performance – Strategy, the Existing 20 Steps that are present, SWOT Analysis from Our Standpoint, Work Practices, Metrics, Portfolio Analysis (Pricing & SKU Segmentation) & effect on RtM, advanced RtM Data Analytics, etc. Read more on our supply chain and RtM analytics solution here . STEP 2 Consumer & Market Mapping – Consumer Behaviour & Trends, Specify Geographic Realities, Trade Landsc...
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