There is no correlation between the percentage of net revenue spent on R&D and the innovative capabilities of an organization—none. That’s not to say that R&D capacity isn’t important, but at the end of the day, innovation is generated by new ideas, not by messing around in the lab – Bart Becht – CEO ,Reckitt Benckiser Today, 15 “power brands”—Air Wick air freshener, Finish and Calgonit automatic dishwashing detergent, and Lysol disinfectant among them—account for more than half of the company’s net revenues. What’s more, 40 percent of total sales are from products launched within the past three years—products like Vanish Oxi Action stain-removing gel, Cillit Bang lime and grime cleaner, and Air Wick Freshmatic automatic air freshener. Affluent consumers in a hurry will pay a premium for product innovations like these, and Reckitt Benckiser churns them out at a rate of more than 100 a year, despite a significantly smaller R&D budget than its peers (about 1.5 percent of net ...