Background : There is a myth especially among marketing managers that size and scale is only possible with mass advertising and starting small gives one a slow and directionless start in a jungle of consumer products. I herewith present a case where such myths have been busted and offer a handful of cases and some strategy to make things happen for smaller players. Do n o t be afraid to eschew what’s expected in the marketing world, and take the road less fearlessly flown to create a truly one-of-a-kind customer experience. Strategic Options : With the onset of the digital age, the world has become flat and hierarchies across organizations is increasingly ceasing to exist. Various tools and techniques can be attempted by start ups and small players. In the digital world writing incisive guest content can be a powerful way of displaying your thought leadership in the name of a brand. Such effort requires a fair degree of homework and lateral thinking to m...
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