Every Single Minute

Many managerial lessons here by Robert Frost  http://classicalpoets.org/2016/01/07/10-greatest-poems-ever-written/ Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth; Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same, And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back. I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Meaning of the Poem This poem deals with that big noble question of “How to make a difference in the world?” On first re...

Background : There is a myth especially among marketing managers that size and scale is only possible with mass advertising and starting small gives one a slow and directionless start in a jungle of consumer products. I herewith present a case where such myths have been busted and offer a handful of cases and some strategy to make things happen for smaller players. Do   n o t be afraid to eschew what’s expected in the marketing world, and take the road less fearlessly flown to create a truly one-of-a-kind customer experience. Strategic Options : With the onset of the digital age, the world has become flat and hierarchies across organizations is increasingly ceasing to exist. Various tools and techniques can be attempted by start ups and small players. In the digital world writing incisive guest content can be a powerful way of displaying your thought leadership in the name of a brand. Such effort requires a fair degree of homework and lateral thinking to m...