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Two good articles I came across this weekend which will help FMCG Distribution professionals ...always nice to go back to the fundamentals  3 Tips for FMCG Distributors to Drive Sales FMCG stands for  fast-moving consumer goods,  which tend to have lower prices, slimmer margins and higher volumes than durable consumer goods. FMCGs, such as soft drinks, food and beverages, soap, household cleaners and personal care items cosmetics beauty care, are also found in a wider variety of outlets, including convenient stores and corner stores, where they can “fly off the shelves.”  Many brands have established distribution networks, sales channels, in both urban and rural areas to transfer products to retailers and eventually end consumers. However, competition for space on those shelves is fierce. In order for FMCG distributors to ensure that their products can successfully compete for shelf space and sales in 2018, they need to develop a well-defined and well-honed...

Sattva Guna being pure, is illuminating, and it frees one from all reactions of bad karma. Those situated in that mode become conditioned by a sense of happiness and knowledge. –   Bhagavad Gita  14.6 Mind and sense control, tolerance, discrimination, sticking to one’s prescribed duty, truthfulness, mercy, careful study of the past and future, satisfaction in any condition, generosity, renunciation of selfishness, faith in the guru, being embarrassed at improper action, charity, simplicity, humbleness and satisfaction within oneself are qualities of sattva guna. – Srimad Bhagavatam 11.25.2 In Bhagavad Gita, Sri Kṛishna classifies different kinds of food, activities, mindsets, etc., in terms of gunas — Sattva, Rajas and Tamas. He further elaborates on this subject in his instructions to Uddhava, which can be found in the Srimad Bhagavatam.If you understand how the gunas work, you will be empowered to make better choices in life. If you choose to consume sattvic food,...

We believe that quality of our lives is determined by the quality of our thoughts . Thoughts have three properties like a typical vector : A)  Quantity B)  Quality C)  Direction A)  The quantity of thoughts can be controlled by leading a disciplined life and being always engaged at all times. If we can plan out our day and choose activities which are more proactive than reactive we can improve the quality of thoughts.This would entail focused attention for a fixed period of time on either learning or problem solving. Even if practising discipline all through the day is difficult , we must make it a commitment to practice discipline for four to five hours in a day. For few hours in a day we must follow a set routine. This sort of discipline will give a proper framework to our lives and will not allow our mind to react and get involved in unplanned activities. Many years ago in the absence of domestic help or internet and television distractio...

Many managerial lessons here by Robert Frost  http://classicalpoets.org/2016/01/07/10-greatest-poems-ever-written/ Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth; Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same, And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back. I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Meaning of the Poem This poem deals with that big noble question of “How to make a difference in the world?” On first re...

Background : There is a myth especially among marketing managers that size and scale is only possible with mass advertising and starting small gives one a slow and directionless start in a jungle of consumer products. I herewith present a case where such myths have been busted and offer a handful of cases and some strategy to make things happen for smaller players. Do   n o t be afraid to eschew what’s expected in the marketing world, and take the road less fearlessly flown to create a truly one-of-a-kind customer experience. Strategic Options : With the onset of the digital age, the world has become flat and hierarchies across organizations is increasingly ceasing to exist. Various tools and techniques can be attempted by start ups and small players. In the digital world writing incisive guest content can be a powerful way of displaying your thought leadership in the name of a brand. Such effort requires a fair degree of homework and lateral thinking to m...