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6 proven techniques to increase sales for a FMCG business | AlphaGamma Sales of an FMCG business are similar to a see-saw, where both of the sides need to be balanced to maintain equilibrium. In this case, the volume and the price are the sides that need to be evened out to meet the desired sales target. Whether you sell kitchen, electronic or any other type of household appliances, for example, the basics remain the same. Even the market positioning of the product does not interfere with the basics of the model. Here are some steps which, if taken correctly, you could increase sales and improve cash flow within your venture. At the end of the day, cash is what matters. 1. Define dealer margins If you are a new market entrant and want to promote a brand/product, you should define the margins of dealers, who would buy your product with cash or credit to distribute it further. Keep in mind that they might want to offer a discount to their custo...

Madhushree Chowdhary Freelance writer Best marketing strategies for FMCG products in India from the leading brands (indianretailer.com)  I ndia is a hub of   FMCG brands . There are huge national and multinational brands catering their products to millions of people and generating immense capital. The biggest player in the market is ITC. The market capitalization value of the brand is INR 256,769 Crores. The next on this list are HUL, Nestle (India), Godrej, Glaxo SmithKline, Colgate Palmolive, Marico, Emami and Procter & Gamble. These are the multimillion names that can are altering the retail industry with their innovative marketing strategies. The brands have created an excellent platform for themselves by introducing new strategies in the market to create product awareness and maintain customer loyalty. Here is the list of best  marketing strategies for FMCG products in India. Multi-branding This is a unique style of the of FMCG brands that cater to competing prod...

  1. Resolve today to dedicate yourself to lifelong learning; decide to pay any price, invest any amount of time re quired, to be the best at what you do. 2. Build your own personal library of books that can help you to be even more effective at what you do; take time each day to learn something new. 3. Listen to audio programs in your car from now on. This habit alone can make you one of the best-educated and highest-paid people in your fifield. 4. Take a course in public speaking and learn how to be both effective and persuasive on your feet. This skill can open countless doors for you. 5. Learn to speed-read and also to read more effificiently. These are both basic skills that you can acquire and use for the rest of your life. 6. Join the business groups and associations that welcome members of your profession or business; get involved and offer to help. 7. Get up at least one hour earlier than you need to and invest the ‘‘golden hour’’ in yourself. Read something up lifting o...

 1.Time Management  2.Organization  3.Interpersonal Communication  4.Customer Service 5.Cooperation  6.Conflict Resolution  7.Listening  8.Written Communication  9.Learning New Skills  10.Goal setting  11.Accepting feedback and constructive criticism  12.Focus and engagement  13.Patience  14.Sympathy  15.Flexibility  16.Trust  17.Interest in others  18. Good judgement  19.Leadership  20.Honesty  20 Areas That Employees Can Improve On | GetSling.com | Sling

 Controlling the FMCG network in a pan India scenario needs a good concept of the 4 pillars : 1.Brand - there are infinite research on the brand . This is not only about advertising but also seeing the price quality equation and what benefit it provides to the consumer . Every brand has some feature which makes it stand out and the same always has to be kept in mind while placing yourself ahead of competition  2.Distributor - The profile of the distributors is very important . See his coverage , salesman , investment capacity , and service level . Be very cautious while appointing the same and visit the market before appointing him. Do not go by hearsay .  3.Salesman - Here your recruitment becomes important. Do not be in a hurry to recruit your salesman. Assess his education , past experience , ability to maintain his relationships with retailers , commercial skills and ability to see the big picture .  4.Market - India is a vast country and one can get lost in the ...

  1. Start with the organization’s purpose (hint: the only thing you control directly) I t may seem counterintuitive to look first to the organization’s purpose in hopes of supporting the life purpose of your employees, but remember: this part you control. Does your company meaningfully consider its role in society? Do senior executives use the company’s purpose as a North Star to make difficult decisions and trade-offs? If your company’s purpose is just a poster on the wall,  you’re wasting everyone’s time . If you talk about purpose but don’t follow through, the results can be devastatingly bad. If you aren’t sure your leaders are following through, start checking. Some companies use internal scorecards to track the commitment of leaders, employees, and other stakeholders to organizational purpose. Routine measurement helps leaders encourage buy-in, spot problems early, and take appropriate action. A few companies go further and embed purpose metrics into the performance ass...