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For loving sports and fashion people, Adidas and Nike should be familiar. These two brands Adidas and Nike compete head-to-head in the sports apparel field. In 2003, Nike acquired Converse. Later Adidas merged with Reebok. Even with this posturing, Nike leads the market with a 47% market share. Reebok follows with 16% and Adidas with 26%. Even though Nike has the marketing clout, the Adidas-Reebok merger poses unique challenges. The merger has significantly improved Adidas’s market share in the U.S. http://media.angelfire.lycos.com/3200437/1710180.pdf

Established in California during the 1940s by two brothers, the McDonald’s restaurant became a popular teen hangout in the first flush of post-war affluence. To feed these youthful bodies, the brothers reduced the menu to the perennial favourite – hamburgers, applied assembly line techniques to food production and expanded to four restaurants by 1953. Taking note of the brothers’ success, in 1955, Entrepreneur Ray Kroc bought the right to franchise the McDonald’s System. Renamed the McDonald’s Corporation in 1960, Kroc focused his marketing effort on the family meal and children, spending heavily on television advertising which promoted the smiling clown face of its child-friendly brand mascot, Ronald McDonald. Today, the McDonald’s franchise exceeds 30,000 restaurants globally and serves over 50 million people in more than 100 countries each day. For more info : pls log on to ------ http://first.emeraldinsight.com/samples/mcdonalds2.pdf

More foreign universities are flocking to the Indian Institute of Management-Ahmedabad (IIM-A) to explore opportunities for academic collaboration in various areas. Most are looking for unprecedented deeper linkages with the business school. http://articles.timesofindia.indiatimes.com/2011-01-29/ahmedabad/28357876_1_foreign-universities-foreign-varsities-iim knowurcollege.com 

Apple's Branding Strategy Watch this video for the hidden message inside the Apple Logo : http://www.youtube.com/watch?v=0VW49YKs0UM Apple Inc.  uses the  Apple brand  to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, and more recently magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and  iAd network . Steve Jobs, Apple's Founder and Chairman, described Apple as a "mobile devices company" - the largest one in the world (Apple's revenues are bigger than Nokia, Samsung, or Son

The author does a SWOT Analysis , scans the environment and does a reasonably good analysis of the future outlook for Google http://www.dailyspeculations.com/google-paper-ellison.html

Apple , Google , IBM , McDonalds , Microsoft ....here goes the list of the top 100 brands for 2011 http://www.millwardbrown.com/libraries/optimor_brandz_files/2011_brandz_top100_chart.sflb.ashx Apple       153285 Mln USD Google     111498 Mln USD IBM         100849 Mln USD McDonalds  81016 Mln USD Microsoft     78243 Mln USD

This article I read gave a fairly decent insight into the world of Search Engines http://netforbeginners.about.com/od/navigatingthenet/tp/top_10_search_engines_for_beginners.htm 1. Ask (aka 'Ask Jeeves') The Ask/AJ/Ask Jeeves search engine is a longtime name in the World Wide Web. The super-clean interface rivals the other major search engines, and the search options are as good as Google or Bing or DuckDuckGo. The results groupings are what really make Ask.com stand out. The presentation is arguably cleaner and easier to read than Google or Yahoo! or Bing, and the results groups seem to be more relevant. Decide for yourself if you agree... give Ask.com a whirl, and compare it to the other search engines you like. 2. Duck Duck Go At first, DuckDuckGo.com looks like Google. But there are many subtleties that make this spartan search engine different. DuckDuckGo has some slick features, like 'zero-click' information (all your answers are found on the f