How the Apple Brand Strategises itself

Apple's Branding Strategy

Watch this video for the hidden message inside the Apple Logo :

http://www.youtube.com/watch?v=0VW49YKs0UM

Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, and more recently magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network.

Steve Jobs, Apple's Founder and Chairman, described Apple as a "mobile devices company" - the largest one in the world (Apple's revenues are bigger than Nokia, Samsung, or Sony's mobility business).

http://www.marketingminds.com.au/branding/apple_branding_strategy.html

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