How the Apple Brand Strategises itself

Apple's Branding Strategy

Watch this video for the hidden message inside the Apple Logo :

http://www.youtube.com/watch?v=0VW49YKs0UM

Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, and more recently magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network.

Steve Jobs, Apple's Founder and Chairman, described Apple as a "mobile devices company" - the largest one in the world (Apple's revenues are bigger than Nokia, Samsung, or Sony's mobility business).

http://www.marketingminds.com.au/branding/apple_branding_strategy.html

Comments

Future of Chemical Engineering in India (2025 & Beyond)

Chemical engineering in India is entering a transformative phase, driven by technological innovation , sustainability goals , policy shifts , and global industrial demand . Here's a detailed look at its future prospects: 🔍 1. Industry Outlook a. Expanding Industrial Base India's chemical industry is projected to reach USD 300 billion by 2025 (source: Invest India). Key sectors: petrochemicals , specialty chemicals , pharmaceuticals , fertilizers , and polymers . Growth fueled by Make in India , PLI schemes , and FDI inflows . b. Sustainability & Green Chemistry Shift toward green technologies , bio-based chemicals , and zero-waste processes . Demand for engineers who can develop eco-friendly production methods . c. Rise of Specialty Chemicals Used in agriculture , automotive , electronics , personal care , etc. India is becoming a global manufacturing hub as companies diversify away from China ("China+1" strategy). 🧪 2. Emerg...

Top 10 Analytics Courses in India

http://analyticsindiamag.com/top-6-analytics-courses-in-india/ The demand for trained analytics professionals has witnessed a massive growth in recent years. The dearth of skilled manpower can be overcome with serious intervention at the education level and imparting training on specific Analytical and statistical tools. This goes to say that training in Analytics is of foremost importance to match the ever growing demand and dearth in supply. Yet, there is a severe dearth of good training programs in the field. In this article, Analytics India Magazine investigates nine courses on Analytics being offered by premier institutes of India. Certificate Programme in Business Analytics – ISB, Hyderabad ISB is offering a one year Certification in Business Analytics with an aim to create Next generation Data Management Scientists. The programme is designed on a schedule that minimizes disruption of work and personal pursuits. The program is a combination of classroom and Technology...

10-Point Business Philosophy Inspired by Jewish Wisdom

1️⃣ Purpose Before Profit Every business must serve a real need or elevate people’s lives. Profit is a by-product of delivering value, not the sole objective. “Business is a form of service.” 2️⃣ Build for Generations (L’dor V’dor) Don’t chase short-term gains. Build a reputation and company that can outlive you. Make decisions today that your grandchildren would be proud of. “Good name is better than great riches.” (Proverbs 22:1) 3️⃣ Honor Every Transaction Total honesty in pricing, contracts, and delivery. No hidden fees, no hidden agendas. Your word is your bond — this builds long-term trust capital. “Let your yes be yes, and your no be no.” 4️⃣ Diversify to De-Risk Avoid over-concentration in any one client, product, or market. Build multiple revenue streams (corporate gifting, retail sales, hospitality, online). Always have liquidity buffers. “Divide your investments into three parts…” (Talmud) 5️⃣ Surround Yours...

Every Single Minute

Search This Blog