Think laterally and work towards evoking the interest of tomorrow , who will be the future of the planet . Focus on Community Development .
Campbell Soup invested heavily in advertising since its inception, and many of its promotional campaigns have proven value in the Americana collectible advertising market. Perhaps best known are the "Campbell Kids" who represented the recognizable soup. Ronald Reagan was a spokesman for V8 when it was first introduced.
In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was The Campbell Playhouse, which had previously been Orson Welles's Mercury Theatre On The Air. Campbell's took over as sponsor of the radio theater program in December 1938.
Campbell Soup invested heavily in advertising since its inception, and many of its promotional campaigns have proven value in the Americana collectible advertising market. Perhaps best known are the "Campbell Kids" who represented the recognizable soup. Ronald Reagan was a spokesman for V8 when it was first introduced.
In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was The Campbell Playhouse, which had previously been Orson Welles's Mercury Theatre On The Air. Campbell's took over as sponsor of the radio theater program in December 1938.
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