Skip to main content

Defining your Brand's Personality

One of the finest reviews I have come across on brand personality ,which gives a layman a quick gist on assessing the brand personality type ....

What are ‘brand personality attributes?’

A brand’s personality is formally defined as “a set of human characteristics associated with the name of a product, service or company,” but that’s just fancy brandspeak for “adjectives used to describe a brand.” So, quite literally, brand personality attributes are “brand adjectives.” For example, Marlboro is associated as a “masculine” brand, while Virginia Slims is seen as “feminine.” IBM is seen as “older,” while Apple is perceived as “younger.” Indeed, Apple is almost known entirely for its brand personality attributes — innovative, stylish, intuitive, cool, casual, easy-going and friendly.

Identifying your brand’s personality

Branding experts use a number of tools, tricks and techniques to tease out an organization’s personality. There is no singular “right way” to tackle the question, so you’ll probably need to use a combination of approaches.

1. Car Analogy

This is one of the most popular exercises in branding. Ask yourself if your organization was a car, what kind of car would it be? Why? Get specific, and define the year, make, model and color. Is it a coupe or sedan? Import or domestic? Convertible? Are you always the safe choice, like Volvo? Or are you aging and conservative, like Chrysler? What kind of bells and whistles would it have?
Are you conservative, traditional and a little dated, like a Buick?
Or are you practical, affordable and family oriented?
To continue

Comments

Popular posts from this blog

Future of Chemical Engineering in India (2025 & Beyond)

Chemical engineering in India is entering a transformative phase, driven by technological innovation , sustainability goals , policy shifts , and global industrial demand . Here's a detailed look at its future prospects: 🔍 1. Industry Outlook a. Expanding Industrial Base India's chemical industry is projected to reach USD 300 billion by 2025 (source: Invest India). Key sectors: petrochemicals , specialty chemicals , pharmaceuticals , fertilizers , and polymers . Growth fueled by Make in India , PLI schemes , and FDI inflows . b. Sustainability & Green Chemistry Shift toward green technologies , bio-based chemicals , and zero-waste processes . Demand for engineers who can develop eco-friendly production methods . c. Rise of Specialty Chemicals Used in agriculture , automotive , electronics , personal care , etc. India is becoming a global manufacturing hub as companies diversify away from China ("China+1" strategy). 🧪 2. Emerg...

Top 10 Analytics Courses in India

http://analyticsindiamag.com/top-6-analytics-courses-in-india/ The demand for trained analytics professionals has witnessed a massive growth in recent years. The dearth of skilled manpower can be overcome with serious intervention at the education level and imparting training on specific Analytical and statistical tools. This goes to say that training in Analytics is of foremost importance to match the ever growing demand and dearth in supply. Yet, there is a severe dearth of good training programs in the field. In this article, Analytics India Magazine investigates nine courses on Analytics being offered by premier institutes of India. Certificate Programme in Business Analytics – ISB, Hyderabad ISB is offering a one year Certification in Business Analytics with an aim to create Next generation Data Management Scientists. The programme is designed on a schedule that minimizes disruption of work and personal pursuits. The program is a combination of classroom and Technology...

Spirits of Estonia

  http://www.inyourpocket.com/estonia/tallinn/Spirits-of-Estonia_56060f 1 For some of our readers, vodka might just be some colorless liquid that tastes like rubbing alcohol but goes great mixed in a cocktail. In Estonia however, hard liquor is pretty serious stuff.  Spirits can be made from many raw materials including grapes, potato, and grain. These days in Estonia the vast majority of vodka is made using high quality rye grain. First the raw material is fermented using yeast, which creates a weak alcohol or mash. Next this product is distilled creating a much stronger alcohol. Finally the impurities are filtered off, and water is added to bring the percentage from about 96 to about 40.And that is how you make vodka! Of course there is much to be said about quality and it certainly varies from brand to brand. The world’s best vodkas are made from the finest grains, the purest waters, multiple distillation & special filtration techniques.    A little h...