Brands catering to Asian tastes

A spate of recently launched brands catering to Asian tastes :

http://www.campaignasia.com/Gallery/329053,durian-ice-cream-soy-sauce-kitkats-and-green-tea-oreos-brands-cater-to-asian-tastes.aspx/1

As the gravity of economic power shifts to Asia, brands are becoming more adventurous about altering existing products to suit Asian consumers' palates. Here, we present some effective examples of food and beverages tailored for Asian markets. In these products, we see vivid examples of marketing in its purest form--delicious reminders that success is all about understanding your customers' needs.

KitKat Japan has produced lots of unique flavours including Candied Sweet Potato, Watermelon & Salt, Toasted Soy Flour, Green Tea and even the not unexpected Wasabi flavour. But even so, we were surprised when we found out about the soya sauce KitKat. Bet the R&D team at Nestle's Swiss HQ couldn't have imagined how far their product extension could go in the Far East.

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