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Women to watch in Asia Pacific Marketing

Great to see Nayantara Bali , a former colleague at P&G heading the list :

http://www.campaignasia.com/Gallery/303976,women-to-watch-in-asia-pacific-marketing.aspx/17

Nayantara Bali<br>VP Asia, male grooming, P&G<br><br> Having joined P&G India in 1988, Bali has worked her way up through a broad range of categories to lead iconic brands such as Gillette and Old Spice.<br><br> A graduate in economics from Madras University, Bali is widely recognised as a marketing expert and has judged for and contributed insights to high profile regional marketing forums like the Festival of Asian Marketing Effectiveness and Spikes Asia.<br><br> As an astute female marketer, Bali’s approach has helped change male consumer behaviour in India. She is noted for having led Gillette’s award-winning ‘Women Against Lazy Stubble’ (WALS) movement, which drew on female preferences to provoke reluctant men into taking better care of their appearance.<br><br> Chris Thomas, chairman and CEO of BBDO AMEA and chairman of Proximity Worldwide, describes her as exercising bold thinking backed by strong discipline. “She creates an environment among her teams that nurtures talent and great work,” he says.

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