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Showing posts from January, 2018

Popular Applications of Artificial Intelligence

AI is relevant to any intellectual task. [204]  Modern artificial intelligence techniques are pervasive and are too numerous to list here. Frequently, when a technique reaches mainstream use, it is no longer considered artificial intelligence; this phenomenon is described as the  AI effect . [205] High-profile examples of AI include autonomous vehicles (such as  drones  and  self-driving cars ), medical diagnosis, creating art (such as poetry), proving mathematical theorems, playing games (such as Chess or Go), search engines (such as  Google search ), online assistants (such as  Siri ), image recognition in photographs, spam filtering, prediction of judicial decisions [206]  and targeting online advertisements. [204] [207] [208] With social media sites overtaking TV as a source for news for young people and news organisations increasingly reliant on social media platforms for generating distribution, [209]  major publishers now use art...

Total Concentration- a way to Wisdom

Some tips from Rabbi Weinberg  - Interrupt the daydreaming process. - Apply yourself to the task with single-minded dedication. - Incorporate what you've studied into your behavior. - Contemplate one idea at a time and clarify it to the fullest extent. - Take one emotion and experience it to the fullest. - Link your emotions to your goals. - Success depends largely on the intensity of ambition. - Take one emotion and pump it up. - You are the master of your mind. You can train it to focus. - Block out insanity. - Mean what you say and say what you mean.

Diffusion confusion: do secondary lines devalue luxury brands?

Marc by Marc Jacobs, the more affordable women’s contemporary fashion line from the luxury, trendsetting fashion designer, launched in 2001 to great fanfare. Over the past decade, you’d have to be living under the biggest fashion rock to have missed its presence amongst the millennial tastemakers. And yet surprisingly, last spring the brand was shuttered. What happened? Lower-priced secondary labels, called “diffusion lines” in the fashion industry, are often launched by a premium namesake product line to attract a broader range of customers with a more affordable price. The discontinuation of Marc by Marc Jacobs (MBMJ), and its absorption into the primary Marc Jacobs line, paints a cautionary tale of how diffusion lines can harm a brand’s equity. Even Pantene has confused consumers with multiple products beneath the same umbrella  http://www.brandunion.com/insight/2016-05-31/4835/diffusion-confusion-do-secondary-lines-devalue-luxury-brands

How to Market Your Multi-Product Brand

If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. The problem is that while you clearly see how these products are connected, your customers don’t   For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you). So how can you help your buyers see your company as a single, unified brand? And how can you market multiple products without diluting your message, or overwhelming your audience? https://blog.marketo.com/2014/09/marketing-your-multi-product-or-multi-division-brand.html