https://www.moneycontrol.com/news/business/the-story-behind-daburs-red-hot-rise-to-become-a-rs-1000-crore-toothpaste-brand-5766051.html Your rival will bleed you to death’ - a global consultancy firm that Dabur hired had warned the company in 2001. Dabur was only trying to identify the future pillars of growth. The chyawanprash-maker and homegrown FMCG player, which had a sizeable presence in the toothpowder segment with its Lal Dant Manjan since 1930, was keen to enter into the toothpaste category. For Dabur, though, it was a Catch-22 situation: Powder was predicted to come to a grinding halt, and the probability of being squeezed out of the tube by the ‘Big Boy’ Colgate, on the other hand, was high. Mohit Malhotra, who was then part of the marketing team and closely working with the consultancy firm on the project, saw the threat. “It was real,” recalls Malhotra, who was made chief executive officer last year. “But so was the opportunity.” Two years later, Dabur bit t...
Compendium on Work, Health , Learning , Social and Spiritual Aspects of Leading a Complete Life