Skip to main content

Marketing and Distribution Channels of Britannia

Marketing and Distribution Channels of Britannia – Britannia Marketing Blog (wordpress.com) 


Marketing channels are sets of interdependent organisations participating in the process of making a product or service available for use or consumption

Role of marketing channels

  • Channel function and flows
  • A marketing channel performs the work of moving goods from producers to consumers.
  • Key channel member functions include gathering information about current customers,competitors and external forces.
  • Place order to manufacturers, assume risk connected with carrying channel work, provide for buyer’s payments and negotiations.

Various intermediaries in distribution process

a111

Channel levels

a122

Channel distribution of Britannia biscuits

a13

Britannia’s biscuits like goodday, marie gold, bourbon, tiger, treat, nutrichoice, 50-50, milk bikis, etc can be seen in any grocery store, retail store or supermarket. It is through its extensive distribution with the help of stockiest, wholesaler and retailer that Britannia makes its well known biscuits available for everyone to enjoy their tea with or simply as a snack. Here, the merchants, wholesaler and retailer, play the most important part in storing and selling. Since biscuit are now non-perishable due to their packaging and long shelf life, it’s easy to distribute these products making it available to the consumer whenever they want.

Britannia along with selling biscuits through traditional platforms like the ones mentioned above has taken up step like –

  • Tie ups with tea shops, kiosks
  • Special dedicated stores at railway stations and bus stops
  • Offering smaller size packs in corporate canteens.
  • Available on e-grocery platforms.
  • Sponsoring biscuits in events like world’s largest tea party (indore)
  • Tie-up with Amazon India to launch only super premium range of Choco Chunkies Biscuits

a14

Comments

Post a Comment

Popular posts from this blog

Top 10 Analytics Courses in India

http://analyticsindiamag.com/top-6-analytics-courses-in-india/ The demand for trained analytics professionals has witnessed a massive growth in recent years. The dearth of skilled manpower can be overcome with serious intervention at the education level and imparting training on specific Analytical and statistical tools. This goes to say that training in Analytics is of foremost importance to match the ever growing demand and dearth in supply. Yet, there is a severe dearth of good training programs in the field. In this article, Analytics India Magazine investigates nine courses on Analytics being offered by premier institutes of India. Certificate Programme in Business Analytics – ISB, Hyderabad ISB is offering a one year Certification in Business Analytics with an aim to create Next generation Data Management Scientists. The programme is designed on a schedule that minimizes disruption of work and personal pursuits. The program is a combination of classroom and Technology...
13 comments
Read more

Top 10 songs of my favorite Vocalists

  Paul Simon (Including Simon & Garfunkel era) Paul Simon’s catalog spans decades, from folk to world music, with his poetic lyricism at the forefront. "Bridge Over Troubled Water" (Simon & Garfunkel) – A song of comfort and compassion, one of the most iconic ballads in music history. "Graceland" – A mix of folk and African rhythms, the title track from his 1986 album that remains a masterpiece. "The Sound of Silence" (Simon & Garfunkel) – An anthem for the disillusioned, this is one of Simon's most famous songs. "You Can Call Me Al" – A fun and quirky track from Graceland , blending catchy rhythm with thoughtful lyrics. "50 Ways to Leave Your Lover" – A funky, upbeat song with clever lyrics and a memorable hook. "American Tune" – A reflective song on the American experience with haunting, introspective lyrics. "Cecilia" (Simon & Garfunkel) – An upbeat, playful song w...
Post a Comment
Read more

Executive Dishes from Mayonnaise

  Mayonnaise is a super-versatile ingredient — it’s not just for sandwiches! You can use it in salads, dips, marinades, baked dishes, and even desserts . Here’s a categorized list of recipes you can make with mayonnaise , from quick snacks to mains and sides. 🥗 Salads & Cold Dishes Classic Coleslaw – Shredded cabbage, carrots, a touch of sugar, vinegar, salt, and mayo. Potato Salad – Boiled potatoes, boiled eggs, mustard, salt, pepper, and mayo dressing. Russian Salad (Olivier Salad) – Diced boiled vegetables (potato, peas, carrots), mayo, and sometimes pineapple or apple for sweetness. Chicken Salad – Shredded chicken, celery, apple, pepper, and mayo dressing — great for sandwiches. Tuna Salad – Canned tuna, onions, lettuce, mayo, lemon juice, and black pepper. 🍟 Snacks & Starters Mayonnaise Sandwich – Chopped veggies (capsicum, carrots, corn) mixed with mayo and salt. Deviled Eggs – Boiled eggs halved and filled with yolk-mayo-mustard m...
Post a Comment
Read more