6 proven techniques to increase sales for a FMCG business | AlphaGamma Sales of an FMCG business are similar to a see-saw, where both of the sides need to be balanced to maintain equilibrium. In this case, the volume and the price are the sides that need to be evened out to meet the desired sales target. Whether you sell kitchen, electronic or any other type of household appliances, for example, the basics remain the same. Even the market positioning of the product does not interfere with the basics of the model. Here are some steps which, if taken correctly, you could increase sales and improve cash flow within your venture. At the end of the day, cash is what matters. 1. Define dealer margins If you are a new market entrant and want to promote a brand/product, you should define the margins of dealers, who would buy your product with cash or credit to distribute it further. Keep in mind that they might want to offer a discount to their custo...
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