Obviously Awesome – April Dunsford

Product market fit is a major step to launching a start-up. As we know, the failure rate is huge – nearly a quarter don’t last a year, and 50% fail within five. Getting your product right is pretty much the landing pad that allows your business to take off.

Obviously Awesome details this superbly. Dunsford acknowledges that a lot of people have great ideas or have a problem they want to solve. But most new managers never quite find the right product or present it in a way that meets the customer’s needs.

I love the way the book details a 10-step process to finding the right product fit. Utilize this process and you’ll have a firm foundation for your ideas.

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