Zomato- 10 Key Initiatives

1. Rebranding to “Eternal”

Zomato transformed its identity by rebranding itself as Eternal, unveiling a new logo to encompass its broader business verticals—Blinkit (quick commerce), District (live events), Hyperpure (kitchen supplies), along with its food delivery arm. This reflects a shift toward being a diversified service provider.ReutersWikipedia

2. Introducing a Long-Distance Service Fee

To manage rising delivery costs, Zomato began charging a long-distance service fee for food orders delivered beyond a 4 km radius—altering cost dynamics for restaurant partners and customers.The Economic Times

3. Independence Day Gold Member Offer

During Independence Day celebrations (August 14–17), Zomato rolled out a festive promotion: free delivery for Gold members on orders above ₹99 (down from ₹199), and offered Gold membership for just ₹1 to boost engagement.The Times of India

4. Exploring Aviation Services

Surprisingly, Zomato has been exploring entry into regional aviation, aiming to offer low-cost flights to smaller towns—signaling intentions to expand beyond food and lifestyle services.Samayam Telugu

5. Major Quick-Commerce Expansion via Blinkit

Blinkit experienced explosive growth, with Q1 FY25 gross order value (GOV) up 130% YoY. The company plans to scale to 1,000 dark stores by March 2025 and 2,000 by 2026, supported by a substantial Rs 500 crore investment and a QIP fundraise.CIOLRestaurant IndiaLinkedInBusiness Standard

6. Launch of “District” App for Going-Out Experiences

Zomato officially launched District, a standalone app offering a unified platform for movies, events, dining reservations, live performances, shopping, and staycations—cementing its going-out business.LinkedInCIOLBoard InfinityWikipedia

7. Growth in Hyperpure B2B Supply Chain

The B2B vertical, Hyperpure, supplying high-quality ingredients to restaurants, posted a 96% YoY revenue increase and improved profitability—highlighting efficiency in the supply chain.LinkedInCIOL

8. Escalated ESG and Delivery Partner Welfare Initiatives

Zomato stepped up ESG efforts with:

Expansion of the Shelter Project to 600 rest points for delivery partners.
Emergency First Responder Training, including a Guinness World Record first-aid lesson for over 4,300 partners.
A significant 9.4% reduction in GHG emissions per km, driven by a 4× increase in EV deliveries.CIOLValue Research OnlineZomato

9. Technology Leadership—Open Sourcing “Espresso”

Zomato’s engineering team released Espresso, an open-source PDF generation and signing tool that produces PDFs in under 200 milliseconds and reduces server costs by 90%, showcasing their commitment to innovation and tech sharing.blog.zomato.com

10. Support Platform for Restaurant Partners

Launched a comprehensive restaurant services hub, offering help with recruitment, FSSAI registration, tax filing, trademark support, and more. Over 3,200 restaurants have leveraged this to streamline operations.Restaurant India

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