Skip to main content

Twinings Enhances the Experience of its Green Tea and Infusions Range

 

A NEW LOOK FOR A FAMILIAR RANGE  

Twinings – a leading well-being drinks brand – is introducing a packaging refresh across its Green Tea and Infusions range, launching new individual string and tag teabags and more compact packs. 

The update has been designed to enhance the tea-drinking experience whilst retaining the blends, weight, number of teabags, taste, and quality consumers already know. 

The refreshed packs have already begun appearing on supermarket shelves, following consumer research and in-home testing that highlighted their ease of use and premium feel. 

SHAPED BY CONSUMER INSIGHT  

Consumer feedback played a central role in developing both the new teabags and the updated packaging. 

Research with Green Tea and Infusions drinkers identified easier storage and a more intuitive experience as important considerations. In response, Twinings has moved to individual string and tag teabags alongside a redesigned box. 

The new tags also feature messages inspired by consumer insights. Reflecting the different rituals associated with making tea – whether preparing for the day ahead or taking a moment of calm – the messages are intended to add a thoughtful and relatable element to each cup. 

CONVENIENCE MEETS SUSTAINABILITY  

Alongside the updated design, Twinings has retained a focus on the disposal of its packaging. The home compostable teabags, including the string and tag, can be disposed of through home compost or food waste collections, whilst the outer box remains recyclable. 

The changes form part of Twinings’ wider packaging innovation programme, which aims to enhance convenience, accessibility, and the overall consumer experience. 

Gill Close, Marketing Director for Twinings UK and Ireland, said: 

“We know enjoying a cup of tea is about more than what’s in the cup – it’s about the whole experience. That’s why this update has been developed with the full consumer experience in mind. Our more convenient, premium string and tag teabags make it even easier to enjoy a moment with Twinings, bringing a simple sense of ritual to every cup, whilst protecting the same blends, quality, and taste people know and love. 

“As Twinings continues to innovate across its tea and infusions portfolio, this latest refresh reflects our commitment to evolving our products in ways that matter to consumers and supporting our continued leadership in Green Tea and Infusions.” 

Gill Close, Marketing Director, Twinings UK and Ireland

PACKAGING INNOVATION  

The latest refresh follows other packaging developments across the Twinings portfolio, including the introduction of Accessible QR (AQR) codes. 

The company says the ongoing programme reflects its efforts to evolve packaging around convenience, accessibility, and the wider consumer experience. 

Comments

Post a Comment

Popular posts from this blog

Top 10 Analytics Courses in India

http://analyticsindiamag.com/top-6-analytics-courses-in-india/ The demand for trained analytics professionals has witnessed a massive growth in recent years. The dearth of skilled manpower can be overcome with serious intervention at the education level and imparting training on specific Analytical and statistical tools. This goes to say that training in Analytics is of foremost importance to match the ever growing demand and dearth in supply. Yet, there is a severe dearth of good training programs in the field. In this article, Analytics India Magazine investigates nine courses on Analytics being offered by premier institutes of India. Certificate Programme in Business Analytics – ISB, Hyderabad ISB is offering a one year Certification in Business Analytics with an aim to create Next generation Data Management Scientists. The programme is designed on a schedule that minimizes disruption of work and personal pursuits. The program is a combination of classroom and Technology...
13 comments
Read more

How to Get Rich (Without Getting Lucky) by Naval Ravikant

  Naval’s philosophy is not about quick schemes, but building wealth through leverage, self-awareness, and long-term thinking . His ideas were first shared on Twitter and expanded in podcasts and interviews. 💡 Core Principles: 1. Seek Wealth, Not Money or Status Wealth = assets that earn while you sleep (businesses, products, media). Money = a tool for transferring wealth. Status = a zero-sum game (if someone wins, another loses). 🔑 2. Play Long-Term Games with Long-Term People Build relationships with people known for integrity. Reputation compounds like capital. 🛠 3. Learn to Build and Sell “If you can build it, you can create wealth. If you can sell it, you can monetize it.” Learn specific knowledge (unique skills that feel like play to you, but are valuable to others). Combine with accountability , leverage , and judgment . 🧠 4. Arm Yourself with Specific Knowledge Not taught in school, often discovered through curiosity and per...
Post a Comment
Read more

Executive Dishes from Mayonnaise

  Mayonnaise is a super-versatile ingredient — it’s not just for sandwiches! You can use it in salads, dips, marinades, baked dishes, and even desserts . Here’s a categorized list of recipes you can make with mayonnaise , from quick snacks to mains and sides. 🥗 Salads & Cold Dishes Classic Coleslaw – Shredded cabbage, carrots, a touch of sugar, vinegar, salt, and mayo. Potato Salad – Boiled potatoes, boiled eggs, mustard, salt, pepper, and mayo dressing. Russian Salad (Olivier Salad) – Diced boiled vegetables (potato, peas, carrots), mayo, and sometimes pineapple or apple for sweetness. Chicken Salad – Shredded chicken, celery, apple, pepper, and mayo dressing — great for sandwiches. Tuna Salad – Canned tuna, onions, lettuce, mayo, lemon juice, and black pepper. 🍟 Snacks & Starters Mayonnaise Sandwich – Chopped veggies (capsicum, carrots, corn) mixed with mayo and salt. Deviled Eggs – Boiled eggs halved and filled with yolk-mayo-mustard m...
Post a Comment
Read more