Every Single Minute

Place environment before profits . Save the planet . Reckitt Benckiser has implemented an environmental initiative called Carbon 20. The initiative, which was announced in November 2007, aims to cut the total carbon footprint of its products - from creation to disposal - by 20% by 2020. As part of the initiative the company has reduced by 70% the amount of plastic in the packaging of its Vanish cleaner. The Independent characterised the Carbon 20 initiative as "a typically savvy bit of marketing on the part of Bart Becht, the company's CEO. It observed that Reckitt Benckiser's initiative seemed to go further than similar green initiatives by other companies, and that it would lead to increased profits. The article quoted a city analyst who follows Reckitt Benckiser: "I was surprised by this. Reckitt has never been considered the most environmentally-enlightened company, they are typical red-blooded capitalists". The newspaper also spoke with Martin Deboo, an ana

Look for opportunities beyond the traditional thinking cap . Break a problem down into parts and then analyse it from multi dimensional angles by peeping into gaps and points within it which creates opportunities for growth . Move fast and with a lot of self confidence into the niche defying all traditional logic . The success and profitability of Southwest's business model led to a common trend being named after the company, the Southwest Effect. Since Southwest's original mission in Texas was to make it less expensive than driving between two points (in the early 1970s, during the first major energy cost crisis in the U.S.), it developed a template for entering markets at rates that allowed the airline to be profitable, yet only on the basis of lean operations and high aircraft use. The key concept to the Southwest Effect is that when a low-fare carrier (or any aggressive and innovative company) enters a market, the market itself changes, and usually grows dramatically. For e

Keep the interest of the public in mind while designing the product . Do not hesitate to take course corrections and refining the product if it translates into an overall well being of the community . No place for ego or obstinacy Many canned soups, including Campbell's condensed and Chunky varieties, contain relatively high quantities of sodium and thus are not desirable for those on low-sodium diets. However, Campbell's Chunky, Healthy Request and other soups, as well as their V-8 and Tomato juices, have reduced sodium levels.These soups use sea salt as one of the methods in lowering sodium. In the fall of 2007, Campbell's was awarded a Certificate of Excellence for their efforts in lowering sodium levels, from Blood Pressure Canada. By autumn 2009, Campbell's claims it will have lowered the sodium content in 50% of its soups range.

Think laterally and work towards evoking the interest of tomorrow , who will be the future of the planet . Focus on Community Development . Campbell Soup invested heavily in advertising since its inception, and many of its promotional campaigns have proven value in the Americana collectible advertising market. Perhaps best known are the "Campbell Kids" who represented the recognizable soup. Ronald Reagan was a spokesman for V8 when it was first introduced. In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was The Campbell Playhouse , which had previously been Orson Welles 's Mercury Theatre On The Air . Campbell's took over as sponsor of the radio theater program in December 1938.

Change is painful. Giving up past baggage is never easy. But as in business so in sadhana, it’s the only way to a rebirth. You can’t soar like an eagle unless you have wind beneath your wings. And you can’t have wind beneath your wings if you are weighed down by past memories, mistakes and more... The eagle has the longest life span among birds. It can live up to 70 years. But to reach this age, it must take some hard decisions. In its 40s, the eagle’s long and flexible talons can no longer grab prey which serves as food. Its long and sharp beak becomes bent. It’s ageing and heavy wings, due to their thick feathers, stick to the chest making it difficult for the eagle to fly. Then, the eagle is left with only two options - die or go through a painful process of change that lasts 150 days. The process requires that the eagle fly to a mountain top to make a nest. There it knocks its beak against a rock till it fall out. After that, the eagle will wait for its beak to grow back and then u

Atom and molecule in their unseen planButtress an edifice of strange onenessCrystal and plant, insect and beast and manMan on whom the World-unity shall seize. - Sri Aurobindo All members of an ecological community are interconnected in a vast and intricate network of relationship, the web of life. Interdependence, the mutual interdependence of all life process on one another is the nature of all ecological relationship. The behaviour of every living member of the eco-system depends on the behaviours of many others. The success of the whole community depends on the success of its individual members, while the success of each member depends on the success of the community as a whole. - Fritjof CapraPhysicist and Author Earth knows no desolation. She smells regeneration in the moist breath of decay. - George Meredith Drowned trees can take a century to decay... during that period, a web of interacting species centers on them which is why biologists call them “nurse logs”... while nurse l

It is in deep solitude that I find the gentleness with which I can truly love my brothers. The more solitary I am the more affection I have for them…. Solitude and silence teach me to love my brothers for what they are, not for what they say. (Thomas Merton) The most basic and powerful way to connect to another person is to listen. Just listen. Perhaps the most important thing we ever give each other is our attention.... A loving silence often has far more power to heal and to connect than the most well-intentioned words. (Rachel Naomi Reben) I think the first virtue is to restrain the tongue; he approaches nearest to gods who knows how to be silent, even though he is in the right. (Cato the Elder)