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One of the finest reviews I have come across on brand personality ,which gives a layman a quick gist on assessing the brand personality type .... What are ‘brand personality attributes?’ A brand’s personality is formally defined as “a set of human characteristics associated with the name of a product, service or company,” but that’s just fancy brandspeak for “adjectives used to describe a brand.” So, quite literally, brand personality attributes are “brand adjectives.” For example, Marlboro is associated as a “masculine” brand, while Virginia Slims is seen as “feminine.” IBM is seen as “older,” while Apple is perceived as “younger.” Indeed, Apple is almost known entirely for its brand personality attributes — innovative, stylish, intuitive, cool, casual, easy-going and friendly. Identifying your brand’s personality Branding experts use a number of tools, tricks and techniques to tease out an organization’s personality. There is no singular “right way” to tackle the questio

Kaun Banega Crorepati ( Hindi : कौन बनेगा करोड़पति Kaun Banegā Karoṛpati ; popularly known as KBC ) is an Indian reality/game show based on the UK game show Who Wants to Be a Millionaire? which offers a maximum cash prize of £ 1 million. The show first aired in 2000 and was hosted by Amitabh Bachchan. This was the first appearance of Bachchan on Indian television. The show was popularly received in India. [1] On 5 August 2005, the show was restarted after a four-year hiatus, and renamed Kaun Banega Crorepati Dwitiya (Kaun Banega Crorepati the Second, or KBC2) in which the final prize amount was doubled to 2 crore rupees . It was abruptly ended by STAR Plus after the host Amitabh Bachchan fell ill in 2006. [2] Mr Bachchan had shot 61 of the 85 episodes when he fell ill. He announced he would return after he recovered, but when his health prevented him filming the remaining 24 episodes, Star TV took the decision to axe it. http://en.wikipedia.org/wiki/Kaun_Banega_Crorepati

Amway success stories abound. Successful personal businesses are developed by offering quality products and outstanding business opportunities. Through hard work and commitment to identified goals, everyone has the potential of becoming an Amway success story, a leader – even an Amway Diamond. http://www.amwaydiamond.com/

Cosmetics sector one of the fastest growing industries in India, study Increasing spending power has made the cosmetic industry one of the rapidly growing industries in India, providing significant market opportunities, particularly in mens grooming and skin care. http://www.cosmeticsdesign-europe.com/Market-Trends/Cosmetics-sector-one-of-the-fastest-growing-industries-in-India-study

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This studyis a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clearview of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided inthis paper. Another area will be specifically devoted to the implementation of the marketing strategy of the company as well as the ethical issues raised by these marketing strategies To read further please visit  http://loreal.exteen.com/20080805/swot-analysis-l-oreal

Coke Resizes, Broadens Less-Is-More Strategy http://www.brandchannel.com/home/post/Coca-Cola-Resizes-091911.aspx American brands are starting to use some disturbing history as pretense for what kinds of marketing tactics they believe may work in a troubled U.S. economy. Coca-Cola has been doing that lately by offering a greater variety of small beverages sizes and lower price points in the American market — an idea with its origins in the success of a similar gambit in Mexico in the wake of its 1994 peso devaluation and economic crisis. Coke   plans to announce   this week the launch of a 12.5-ounce, 89-cent bottle, broadening its menu of smaller alternatives to its traditional 20-ounce single-serve bottle, according to the   Wall Street Journal. Last year, Coke rolled out a 16-ounce, 99-cent alternative to the 20-ounce size. The company also plans on slashing prices of its existing 7.5-ounce "mini" cans in supermarkets by about 20 percent, to $2.99, the report adds. The smal

This is a subject which often comes up in the minds of those planning to take up the programme . I must say GradSchools.com has taken a fairly unbiased approach to the same and given a prospective student a nice overview about it below :-  (mbaprogramsinnewyork.org) MBAs have always been considered sure-fire investments, much like owning a house. But now that the United States economy is shifting in a direction it hasn’t seen in a while, the actual worth of an MBA these days is up for debate. If you research the worth of an MBA online you will find that the lines are divided, particularly when it comes to one of the latest buzzwords in the field—ROI. ROI, or “Return on Investment,” is usually related to gauging the worth of products or services in the business world. But ROI is being applied to the MBA degree itself more and more these days, making the decision about enrolling in an   MBA program exponentially difficult. http://www.gradschools.com/article-detail/mba-worth-pursuin