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Showing posts from December, 2011

Top Search Engines 2011

This article I read gave a fairly decent insight into the world of Search Engines http://netforbeginners.about.com/od/navigatingthenet/tp/top_10_search_engines_for_beginners.htm 1. Ask (aka 'Ask Jeeves') The Ask/AJ/Ask Jeeves search engine is a longtime name in the World Wide Web. The super-clean interface rivals the other major search engines, and the search options are as good as Google or Bing or DuckDuckGo. The results groupings are what really make Ask.com stand out. The presentation is arguably cleaner and easier to read than Google or Yahoo! or Bing, and the results groups seem to be more relevant. Decide for yourself if you agree... give Ask.com a whirl, and compare it to the other search engines you like. 2. Duck Duck Go At first, DuckDuckGo.com looks like Google. But there are many subtleties that make this spartan search engine different. DuckDuckGo has some slick features, like 'zero-click' information (all your answers are found on the f...

Defining your Brand's Personality

One of the finest reviews I have come across on brand personality ,which gives a layman a quick gist on assessing the brand personality type .... What are ‘brand personality attributes?’ A brand’s personality is formally defined as “a set of human characteristics associated with the name of a product, service or company,” but that’s just fancy brandspeak for “adjectives used to describe a brand.” So, quite literally, brand personality attributes are “brand adjectives.” For example, Marlboro is associated as a “masculine” brand, while Virginia Slims is seen as “feminine.” IBM is seen as “older,” while Apple is perceived as “younger.” Indeed, Apple is almost known entirely for its brand personality attributes — innovative, stylish, intuitive, cool, casual, easy-going and friendly. Identifying your brand’s personality Branding experts use a number of tools, tricks and techniques to tease out an organization’s personality. There is no singular “right way” to tackle the questio...

Kaun Banega Crorepati

Kaun Banega Crorepati ( Hindi : कौन बनेगा करोड़पति Kaun Banegā Karoṛpati ; popularly known as KBC ) is an Indian reality/game show based on the UK game show Who Wants to Be a Millionaire? which offers a maximum cash prize of £ 1 million. The show first aired in 2000 and was hosted by Amitabh Bachchan. This was the first appearance of Bachchan on Indian television. The show was popularly received in India. [1] On 5 August 2005, the show was restarted after a four-year hiatus, and renamed Kaun Banega Crorepati Dwitiya (Kaun Banega Crorepati the Second, or KBC2) in which the final prize amount was doubled to 2 crore rupees . It was abruptly ended by STAR Plus after the host Amitabh Bachchan fell ill in 2006. [2] Mr Bachchan had shot 61 of the 85 episodes when he fell ill. He announced he would return after he recovered, but when his health prevented him filming the remaining 24 episodes, Star TV took the decision to axe it. http://en.wikipedia.org/wiki/Kaun_Banega_Crorepati...

Amway Success Stories

Amway success stories abound. Successful personal businesses are developed by offering quality products and outstanding business opportunities. Through hard work and commitment to identified goals, everyone has the potential of becoming an Amway success story, a leader – even an Amway Diamond. http://www.amwaydiamond.com/

Cosmetics - India

Cosmetics sector one of the fastest growing industries in India, study Increasing spending power has made the cosmetic industry one of the rapidly growing industries in India, providing significant market opportunities, particularly in mens grooming and skin care. http://www.cosmeticsdesign-europe.com/Market-Trends/Cosmetics-sector-one-of-the-fastest-growing-industries-in-India-study

The L'Oreal Way ...a SWOT Analysis

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This studyis a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clearview of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided inthis paper. Another area will be specifically devoted to the implementation of the marketing strategy of the company as well as the ethical issues raised by these marketing strategies To read further please visit  http://loreal.exteen.com/20080805/swot-analysis-l-oreal

The Coke Less is More STRATEGY

Coke Resizes, Broadens Less-Is-More Strategy http://www.brandchannel.com/home/post/Coca-Cola-Resizes-091911.aspx American brands are starting to use some disturbing history as pretense for what kinds of marketing tactics they believe may work in a troubled U.S. economy. Coca-Cola has been doing that lately by offering a greater variety of small beverages sizes and lower price points in the American market — an idea with its origins in the success of a similar gambit in Mexico in the wake of its 1994 peso devaluation and economic crisis. Coke   plans to announce   this week the launch of a 12.5-ounce, 89-cent bottle, broadening its menu of smaller alternatives to its traditional 20-ounce single-serve bottle, according to the   Wall Street Journal. Last year, Coke rolled out a 16-ounce, 99-cent alternative to the 20-ounce size. The company also plans on slashing prices of its existing 7.5-ounce "mini" cans in supermarkets by about 20 percent, to $2.99, the report adds. The ...

Is an MBA degree worth pursuing ?

This is a subject which often comes up in the minds of those planning to take up the programme . I must say GradSchools.com has taken a fairly unbiased approach to the same and given a prospective student a nice overview about it below :-  (mbaprogramsinnewyork.org) MBAs have always been considered sure-fire investments, much like owning a house. But now that the United States economy is shifting in a direction it hasn’t seen in a while, the actual worth of an MBA these days is up for debate. If you research the worth of an MBA online you will find that the lines are divided, particularly when it comes to one of the latest buzzwords in the field—ROI. ROI, or “Return on Investment,” is usually related to gauging the worth of products or services in the business world. But ROI is being applied to the MBA degree itself more and more these days, making the decision about enrolling in an   MBA program exponentially difficult. http://www.gradschools.com/article-detail/mba-wort...

Why is China growing so fast ...an IMF Report

In 1978, after years of state control of all productive assets, the government of China embarked on a major program of economic reform. In an effort to awaken a dormant economic giant, it encouraged the formation of rural enterprises and private businesses, liberalized foreign trade and investment, relaxed state control over some prices, and invested in industrial production and the education of its workforce. By nearly all accounts, the strategy has worked spectacularly. While pre-1978 China had seen annual growth of 6 percent a year (with some painful ups and downs along the way), post-1978 China saw average real growth of more than 9 percent a year with fewer and less painful ups and downs. In several peak years, the economy grew more than 13 percent. Per capita income has nearly quadrupled in the last 15 years, and a few analysts are even predicting that the Chinese economy will be larger than that of the United States in about 20 years. Such growth compares very favorably to th...

Ten tips for stress management for Executives

Prevention is better than cure Stress isn't pleasant. It's at the wrong end of the pressure-strain-stress spectrum. You begin to lose concentration, become forgetful, may experience muscle contractions that frighten you, become anxious, depressed, suffer panic, and your imagination can go riot. You focus on what is wrong rather than on your work, supporting the people around you, and your future. You look inwards instead of outwards. You often need help and support to bring you back to your 'old self'. The following tips will help to prevent you from the debilitating experience of stress and help you gain the benefits that periodic pressure can bring. 1. Your resilient self Resilience comes from your inner strength, which helps you bounce back after experiencing adverse events. Tips: Find the person or people who you trust completely and talk to them about anything you like - even you fears, founded or unfounded. Try to ensure your trusted friends have a posi...

Nokia Lumia 800 mobile phone review

By Matt Warman , Consumer Technology Editor...telegraph.co.uk 11:30AM GMT 21 Nov 2011 The Nokia Lumia 800 is, according to CEO Stephen Elop, “the first real Windows Phone”. Other models, made by HTC and Samsung, have been decent enough, but they don’t offer the solidity of the new Lumia 800. The operating system now boasts over 40,000 apps, too, so the two companies can claim that the partnership is already driving increased momentum for Microsoft's superb operating system. And although the seamless polycarbonate shell and the solidity of the device are impressive, in fact it’s the Windows Phone software that really shines. Teamed with Nokia’s excellent design and camera heritage, there’s a lot to like, whether it’s the Office integration, gaming with Xbox live or simply social network integration. The 3.7” screen offers Super AMOLED resolution, and Windows Phone’s living tiles really do look impressive; showing you the weather, a boarding pass or a friend...

Mario Miranda: The cartoonist exits life's canvas at the age of 85

Like most cartoonists, Mario de Miranda appeared to be a serious, shy, no-nonsense but soft-spoken person to a first-time acquaintance, but gradually warmed up. Born in 1926, Mario displayed a keen love and interest in sketching and caricatures - using the walls in his own house in Loutolim for practice! Until his horrified mother brought him a book... Though never formally trained in the fine art of drawing, Mario started making small, cutely illustrated personal postcards for his friends for a token payment - earning him some pocket money in his early days in the 1930s-1940. While studying at the famed St. Xaviers College in Mumbai, Mario's eyes were trained on competing for the Indian Administrative Service (IAS). He went on to study architecture and gave up, before moving to an advertising agency for four years. The restless artist in him finally persuaded him to take up cartooning as a fulltime vocation, around the time when stalwarts like R.K. Laxma...

Foreign Direct Investment in Indian Retail Sector – An Analysis

BY:-Pulkit Agarwal Esha Tyagi Introduction Just back from first frenzied shopping experience in the UK, a four year old ever-inquisitive daughter asked to her father, “Why do we not have a Harrods in Delhi? Shopping there is so much fun!” Simple question for a four-year-old, but not so simple for her father to explain. As per the current regulatory regime, retail trading (except under single-brand product retailing — FDI up to 51 per cent, under the Government route) is prohibited in India. Simply put, for a company to be able to get foreign funding, products sold by it to the general public should only be of a ‘single-brand’; this condition being in addition to a few other conditions to be adhered to. That explains why we do not have a Harrods in Delhi. India being a signatory to World Trade Organisation’s General Agreement on Trade in Services, which include wholesale and retailing services, had to open up the retail trade sector to foreign investment. There were initial re...