Marketing and Distribution Channels of Britannia – Britannia Marketing Blog (wordpress.com) Marketing channels are sets of interdependent organisations participating in the process of making a product or service available for use or consumption Role of marketing channels Channel function and flows A marketing channel performs the work of moving goods from producers to consumers. Key channel member functions include gathering information about current customers,competitors and external forces. Place order to manufacturers, assume risk connected with carrying channel work, provide for buyer’s payments and negotiations. Various intermediaries in distribution process Channel levels Channel distribution of Britannia biscuits Britannia’s biscuits like goodday, marie gold, bourbon, tiger, treat, nutrichoice, 50-50, milk bikis, etc can be seen in any grocery store, retail store or supermarket. It is through its extensive distribution with the help of stockiest, wholesaler and retailer that B
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