Every Single Minute

Even if you don't have an ad budget , creativity and imagination can win the day for you , says Vivek Bali , fomer P&G Manager , and Director at ANV Consulting Singapore http://businesstoday.intoday.in/story/how-to-sell-your-product-without-a-single-ad/1/4095.html

A spate of recently launched brands catering to Asian tastes : http://www.campaignasia.com/Gallery/329053,durian-ice-cream-soy-sauce-kitkats-and-green-tea-oreos-brands-cater-to-asian-tastes.aspx/1 As the gravity of economic power shifts to Asia, brands are becoming more adventurous about altering existing products to suit Asian consumers' palates. Here, we present some effective examples of food and beverages tailored for Asian markets. In these products, we see vivid examples of marketing in its purest form--delicious reminders that success is all about understanding your customers' needs.

Great to see Nayantara Bali , a former colleague at P&G heading the list : http://www.campaignasia.com/Gallery/303976,women-to-watch-in-asia-pacific-marketing.aspx/17

Extremely interesting : http://www.campaignasia.com/Article/329834,facebook-launches-roi-tool-to-measure-conversions.aspx

This power point presentation provides an excellent conceptual clarity for channel design . While practicing managers like us operate intuitively , this presentation will be very useful for startups , companies seeking reengineering or students to make appropriate presentations http://pdfreedownload.com/ppt/bdistribution-b-bstrategies-b-apmf-home-page-438414.html

If you can't afford to employ a dedicated sales person but want to target new markets, a commercial sales agent could offer the solution. Naomi Marks finds out how recruiting an independent specialist could increase your reach A commercial sales agent is a self-employed sales person who will sell your goods or services in return for commission. Businesses usually appoint agents because they need specialist help in reaching markets in a particular sector or geographical location. "They suit businesses where personal selling methods are preferred to arms-length sales channels, such as mail shots," explains Paul Brown, managing director of sales agent consultancy Agent Base. "Agents can also help those with a fragmented customer base," he adds. "Many small firms use them to access domestic markets, but they can be particularly useful in selling abroad where different languages and customs can be an issue." Sales agents as a cost-effective so...

http://www.marketingdonut.co.uk/marketing/marketing-strategy/exporting-and-distribution-strategy/develop-an-export-strategy A very powerful and practical website worth visiting for developing an export strategy 

http://www.jiva.com/ayurveda/about-ayurveda/119.html Each of us has experienced stress in our lives, which can be brought about by so many reasons: financial concerns, family problems, work pressure, and so on. Stress can also be brought about by environmental factors, such as not receiving sufficient natural light and air, chemicals from food, and the intake of stimulants, including caffeine, tobacco, and alcohol. According to Ayurveda, stress is a state where the mind is imbalanced. The mind is considered to be balanced when it is not agitated, and is firm and stable. When the mind is in a stable state, the individual has the maximum potential to act or behave in ways that continue to keep the mind in a balanced state. More specifically, the mind has three states or “ gunas ”. They are “ sattva ” ( knowledge,  purity), “ rajas ” (action, passion) and “tamas” (inertia, ignorance). Mental disorders or imbalances are caused when “ sattva ” decreases and “ rajas ” and “ ta...

http://www.techthebest.com/2012/02/15/the-gujarati-way-of-doing-business/ BY JAY THADESHWAR  Yesterday was full of some amazing experiences. I was out with my mom for the entire day. She took me to a temple where we give some Groceries every-month. We purchase these groceries from a shop near by the temple so that we don’t have to carry it and travel. That shop is run by an old Gujarati man, we call him Dada. Dada is in his 80′s and he is rich enough to get retired and have fun with the remaining life. His both sons are Chartered Accountants and they are earning very well. I asked that old man, “Why do you still want to work?” He answered me in his weak voice, “I can’t sit at home, and business has been my habit for 60 years, as you can’t live without food for a day, I can’t live without visiting my shop for a day which I started 40 years back.” This answer was thought provoking and really describing the fundamental decoration of Gujarati belief about business. O...