During a difficult phase which an organisation passes through it is often important to execute some smart tradeoff by flouting routine practices of the industry . A consumer product company often focuses on marketshare , brand building and volume . If the juggernaut hits an iceberg its often better to sacrifice on basic principles and bring the sense of breakeven point into play . At what volume by cutting expenses can you survive and deliver profits . Can you intelligently invest the profits , grow it through the stockmarket and plough it back into growth suitably at a later date . Have seen a company in Central India survive by using this ploy . I have seen a plantation company sinking as it refused to question the routine practise and instead chased crop and adding fertlisers , agrochemicals and other inputs . Mother Nature never really delivered the desired crop and the company almost sank into non-existence .While good practices good turn around the plantation , a focus on cost...
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