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Relevant Quotes  What could be better than glancing through the Gita during difficult times . The concept of Nishkaam karma ,ie working without attachment , would easily provide the energy to make things happen without getting subdued by undue stress and delivering the best performance :  http://www.successconsciousness.com/bhagavad_gita_quotes.htm Better indeed is knowledge than mechanical practice. Better than knowledge is meditation. But better still is surrender of attachment to results, because there follows immediate peace. Neither in this world nor elsewhere is there any happiness in store for him who always doubts. Delusion arises from anger. The mind is bewildered by delusion. Reasoning is destroyed when the mind is bewildered. One falls down when reasoning is destroyed. Man is made by his belief. As he believes, so he is. The mind is restless and difficult to restrain, but it is subdued by practice. There has never been a time when you and I have not existed, n...

Even if you don't have an ad budget , creativity and imagination can win the day for you , says Vivek Bali , fomer P&G Manager , and Director at ANV Consulting Singapore http://businesstoday.intoday.in/story/how-to-sell-your-product-without-a-single-ad/1/4095.html

A spate of recently launched brands catering to Asian tastes : http://www.campaignasia.com/Gallery/329053,durian-ice-cream-soy-sauce-kitkats-and-green-tea-oreos-brands-cater-to-asian-tastes.aspx/1 As the gravity of economic power shifts to Asia, brands are becoming more adventurous about altering existing products to suit Asian consumers' palates. Here, we present some effective examples of food and beverages tailored for Asian markets. In these products, we see vivid examples of marketing in its purest form--delicious reminders that success is all about understanding your customers' needs.

Great to see Nayantara Bali , a former colleague at P&G heading the list : http://www.campaignasia.com/Gallery/303976,women-to-watch-in-asia-pacific-marketing.aspx/17

Extremely interesting : http://www.campaignasia.com/Article/329834,facebook-launches-roi-tool-to-measure-conversions.aspx

This power point presentation provides an excellent conceptual clarity for channel design . While practicing managers like us operate intuitively , this presentation will be very useful for startups , companies seeking reengineering or students to make appropriate presentations http://pdfreedownload.com/ppt/bdistribution-b-bstrategies-b-apmf-home-page-438414.html

If you can't afford to employ a dedicated sales person but want to target new markets, a commercial sales agent could offer the solution. Naomi Marks finds out how recruiting an independent specialist could increase your reach A commercial sales agent is a self-employed sales person who will sell your goods or services in return for commission. Businesses usually appoint agents because they need specialist help in reaching markets in a particular sector or geographical location. "They suit businesses where personal selling methods are preferred to arms-length sales channels, such as mail shots," explains Paul Brown, managing director of sales agent consultancy Agent Base. "Agents can also help those with a fragmented customer base," he adds. "Many small firms use them to access domestic markets, but they can be particularly useful in selling abroad where different languages and customs can be an issue." Sales agents as a cost-effective so...