Positioning Innovation

Microsoft’s release of its new Windows Phone 7 operating system is an interesting case study in positioning. They are clearly trying to reverse market share losses sustained over the past few years by establishing their new offering as the “always delightful” solution that helps users get tasks done quickly and get “back to life.” If these are unmet desired outcomes customers have when using their phone, then this is a solid foundation upon which to spend more than $100 million on a new advertising campaign to make that position known.
http://posivation.wordpress.com/

Comments

Future of Chemical Engineering in India (2025 & Beyond)

Chemical engineering in India is entering a transformative phase, driven by technological innovation , sustainability goals , policy shifts , and global industrial demand . Here's a detailed look at its future prospects: 🔍 1. Industry Outlook a. Expanding Industrial Base India's chemical industry is projected to reach USD 300 billion by 2025 (source: Invest India). Key sectors: petrochemicals , specialty chemicals , pharmaceuticals , fertilizers , and polymers . Growth fueled by Make in India , PLI schemes , and FDI inflows . b. Sustainability & Green Chemistry Shift toward green technologies , bio-based chemicals , and zero-waste processes . Demand for engineers who can develop eco-friendly production methods . c. Rise of Specialty Chemicals Used in agriculture , automotive , electronics , personal care , etc. India is becoming a global manufacturing hub as companies diversify away from China ("China+1" strategy). 🧪 2. Emerg...

Top 10 Analytics Courses in India

http://analyticsindiamag.com/top-6-analytics-courses-in-india/ The demand for trained analytics professionals has witnessed a massive growth in recent years. The dearth of skilled manpower can be overcome with serious intervention at the education level and imparting training on specific Analytical and statistical tools. This goes to say that training in Analytics is of foremost importance to match the ever growing demand and dearth in supply. Yet, there is a severe dearth of good training programs in the field. In this article, Analytics India Magazine investigates nine courses on Analytics being offered by premier institutes of India. Certificate Programme in Business Analytics – ISB, Hyderabad ISB is offering a one year Certification in Business Analytics with an aim to create Next generation Data Management Scientists. The programme is designed on a schedule that minimizes disruption of work and personal pursuits. The program is a combination of classroom and Technology...

Top 10 songs of my favorite Vocalists

Paul Simon (Including Simon & Garfunkel era) Paul Simon’s catalog spans decades, from folk to world music, with his poetic lyricism at the forefront. "Bridge Over Troubled Water" (Simon & Garfunkel) – A song of comfort and compassion, one of the most iconic ballads in music history. "Graceland" – A mix of folk and African rhythms, the title track from his 1986 album that remains a masterpiece. "The Sound of Silence" (Simon & Garfunkel) – An anthem for the disillusioned, this is one of Simon's most famous songs. "You Can Call Me Al" – A fun and quirky track from Graceland , blending catchy rhythm with thoughtful lyrics. "50 Ways to Leave Your Lover" – A funky, upbeat song with clever lyrics and a memorable hook. "American Tune" – A reflective song on the American experience with haunting, introspective lyrics. "Cecilia" (Simon & Garfunkel) – An upbeat, playful song w...

Every Single Minute

Search This Blog