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The value of a brand: Apple and Google top $100 billion

http://edition.cnn.com/2014/10/09/business/most-valuable-brands/index.html?hpt=hp_bn1

For the second year in row, Apple has topped Google as the world's most valuable brand.
The two are the only brands to be valued at more than $100 billion, according to the annual Best Global Brands report.
The ranking, compiled by Interbrand consultancy, considers three main criteria. Besides the financial performance of branded products, it also looks at how the brand influences customer choice, and whether it can push up the price of a product.
Valued at $118.9 billion, Apple increased its value by 21% year-on-year, while Google's brand value of $107.43 billion jumped 15% compared to last year.

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