While analyzing a market for developing an app , following points to be kept in mind :
Historical footprint - mughal/ english /rajput / hindu kings
Economy driver - Agriculture / Industry
Education drivers - are the bulk of the population graduates / postgraduates
Population translated to potential- normally a family of 4 consumes 250g of tea in a month
Religious divide / Festivals
Income profile
Occupation
Media - what newspapers / tv channels
Entertainment - sports / movies / theatre / art gallery
Key food habits
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